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Nikes Strategic Management - Assignment Example

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Nikes Strategic Management

The intention of this study is Nike Incorporation as world leader in designing, developing and worldwide distribution and marketing of sports equipment, ranging from athletic footwear, athletic clothing lines, sports equipment and accessories. Nike’s main focus is on markets where the political environments are relatively stable and democracy flourishes. Nike’s main markets are considered to be USA, European Countries, developing countries of Asia, South Africa and few countries of North and South America. Usually, in these countries, the government has been elected through a general election. The economic conditions in these countries are relatively stable and favorable for businesses, despite of the economic slowdown experience in rest of the world. These political conditions provide a competitive advantage to Nike as it does not have to face the adverse effects of economic fluctuations and fluctuations in exchange rates. The policies regarding the interest rates and other monitory responsibilities are made keeping in view the requirements of the businesses, therefore; it becomes easier for Nike to utilize the disposable income in a more productive way. Although, the political scenario seems to b e favorable for Nike, but within governments, there are certain groups and lobbies that put pressure on authorities to ban the methodologies used by Nike for producing and marketing its products. Nike also needs to consider the subsidies it might get from the Government as it can be helpful for the company to setup its factories in these countries and import goods into the respective countries. ...Show more


This paper analyzes strategic positioning and market environment of Nike Incorporation with the help of strategic instruments in order to make the position of the company in sports equipment industry, understandable and clear…
Author : jaren94
Nikes Strategic Management essay example
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