Apart from these activities the sector also includes sports and leisure time activities and programs such as golf courses, fitness clubs, fishing, arts, and crafts. Similarly, the hospitality sector of the leisure industry involves accommodation facilities along with flooding and other amenities. By summarising these attributes it is quite evident that the industry accumulates the features of the entire entertainment industry along with the characteristics of travel and tourism sectors. No wonder due to this special attribute, the industry gains advantages from both the booming sectors related to the leisure choices of people. Hence, the industry itself is emerging as an important and quite promising segment in the global market (Human Kinetics, 2005).
Being an emerging and one of the most promising industries, several companies are choosing to enter the leisure industry while few companies have already gained an identifiable position in the industry. Brendon Jones Ltd. is also a company engaged in the activities of the leisure industry. The company presently employs almost 300 associates working in it’s headquarter and 10 other outlets scattered in different parts of the Valley of South Wales. The administration of the company is set with one individual manager to deal with the obstacles emerging in each of the ten outlets among whom none were specialized in the Human Resource Management (HRM) sector. This was one of the major problems which laid the company to a disruption in terms of its HR policies.
The paper, therefore, will be focussed on the identification and the evaluation of the problems faced by the company in terms of its employee satisfaction, i.e. its HR policies. Moreover, the paper will aim at recommending a strategic solution in order to eradicate these obstacles and invigorate its performance as a leisure service provider company.