Visitor Attraction Management on London Eye UK - Essay Example
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This essay discusses the origin of the London eye and its birth, and the millions of people, both citizens and tourists that it attracts. Its features and major activities that are inclusive including the recent developments and innovations are discussed. The opportunity section covers a wide range of those opportunities that the management has grabbed and made a fortune out of them. Secondly, the foreseen opportunities like the 2012 London Olympics are also discussed, as well as survey on external environment and how to outwit the rival competitor. The challenges are inclusive of what the attraction has faced since its birth and the future hindrances that may occur as its operations continue. Moreover, the paper discusses the competitive advantage and the factors that would lead to the attraction attaining and sustaining its competitive advantage. Recommendations are given on the issues that need to be evaluated to maintain the stability of the attraction. Marketing strategies like cost leadership and product differentiation are explained. Effective management is also explained in a way that would help the attraction to improve its employee’s performance and at the same time meeting the customer’s needs. The tourist classification is reviewed hence providing management with options on how to continue attracting a good number of visitors. Mainly the role of management in this attraction business is explained through a committed management team and motivated staff, which contribute to success. ...Show more
This essay describes the London Eye attraction in the United Kingdom, that is one of the famous attractions in the world. The researcher focuses on the analysis of various managing strategies, that are aimed to increase profits and attendance of both citizens and tourists that it attracts…
Argument: According to Dewhurst and Dewhurst (2005, p. 8), the definition of visitor attraction which was made use of in the annual “Sightseeing in the UK” periodical, and that was originally given by English Tourism Council (ETC) is by far, the most usually cited among all others in the literature.
No matter what definition one chooses to adhere to, the fact of the matter is that it is only with proper attraction management that a given attraction will have longevity. Without it, even potentially interesting attractions will quickly be forgotten and then ignored.
Museums are textual and pictorial representation of the past rather than being a collection of intransigent historical realities, which should be better assessed for accuracy. This paper compares the United States Holocaust Memorial Museum with the Auschwitz-Birkenau State Museum.
Bedfordshire is one of the most famous tourist attraction in UK. To encourage people to visit the site, Bedfordshire does not only sell its hotel and restaurant services to the public but also offer access to ZSL Whipnade Zoo, Woburn Safari Park, and open farms, spa services, and other water and non-water sports activities such as jet ski, wakeboarding, and paint-balling (Bedfordshire, 2013).
Visitor attraction refers to a stable expedition area set aside to let day trippers enjoy themselves (Hu and wall 2005). This term can have several adaptations, however, in this paper; it would be used to describe daytime tourists as our aim is to find out the part they play in having a successful attraction site.
Other popular landmarks comprise of Buckingham Palace, the London Eye, Tower Bridge, St Paul’s Cathedral, the Shard, and Trafalgar Square. London has many galleries, museums, sporting events, libraries, and other cultural institutions, comprising the National gallery, British Museum, 40 West End theatres and British Library.
The historical, artistic and cultural ties of this building makes it one of the most important to London and to tourism. Ensuring that there is a specific identification and relationship to the Tower of London
Businessmen must have distinct comprehension about the main need, which is supposed to be satisfied with produced goods and services, target audience, quantity of required resources, demand level, presence of competitors, existing