Introduction to Business and Project Management - Essay Example

Through technology, various tools have been invented in the area of management which facilitates projects that would see business improvement (Madura 2006). Some of these tools include, but are not limited to, Gantt charts, network analysis, part charts, budget profiling among others. These tools help different organizations to improve their businesses in different ways. For example, they help in the organization of events. Generally, an organizational plan is a list of what will be done and in what way for a specified period of time (Lamb et al 2008). Organizational structures enable reporting and task distribution to be created using organizational units like departments.

Project management tools help in the risk management plan. They tie together all components of risk management into a functional whole (Bausch & Schwenker 2009). These components include risk identification, risk analysis, and risk mitigation. For a project to achieve its desired goals, there is a need for organization and cooperation. In terms of the quality assurance of a project, there is a need to build a team for the vision (Bausch & Schwenker 2009). A team can only be well organized if the project manager incorporates the project management tools in the designing process. This team is composed of key players who have expert knowledge of the financial, legal, operational, and marketing sectors (Lock 2007). The marketing experts play the key role of evaluating the best markets for the companies’ products (Anselmo 2010). When the management team employs project management tools in their project, the operation experts are able to facilitate operation and handling issues of technology, which may form part of the project.

In order to complete the current project successfully, the following assessment criteria would be applied. First, it will be important to identify competent personnel that will be mandated to undertake the project. Then, a project plan will be drafted in order to oversee an effective project.

The list of individuals involved in the project will include

• Market researchers - they will be involved in data collection in all potential markets. Skilled in data collection methods;
• Accountants - after researchers they will collect and analyze data; accountants will carry out a potential revenue assessment. Qualified accountants;
• Marketing officers - will use the most appropriate marketing strategies to market the product. Graduates in sales and marketing with experience in marketing strategies;
• Risk Relief & Customer Support - qualified customer service personnel;
• Public relations officers - experienced officers with experience in public relations.

Schedule for sales and marketing procedures

Start

Task

End

01/02/2012

Identification of potential markets

03/02/2012

04/02/2012

Marketing plan

04/02/2012

05/02/2012

Estimate cost

06/02/2012

07/02/2012

Identify project stakeholders

08/02/2012

09/02/2012

Determination of stakeholder influence and importance

09/02/2012

10/02/1012

Stakeholders analysis report

10/02/2012

11/02/2012

Assessing the company’s situation

11/02/2012

12/02/2012

Situation analysis report

12/02/2012

13/02/2012

Creation of advertising plan

13/02/2012

14/02/2012

Measuring the Advertising Plan

15/02/2012

16/02/2012

Developing the Internet Plan

16/02/2012

17/02/2012

Implementing the Internet Plan

17/02/2012

18/02/2012

Developing a Public Relations Plan

19/02/2012

20/02/2012

Planning trade shows and events

20/02/2012

21/02/2012

Trade show evaluation

21/02/2012

22/02/2012

Planning lead management

22/02/2012

22/02/2012

Customer life cycle management plan

22/02/2012

24/02/2012

Develop a sales management plan

25/02/2012

26/02/2012

Customer improvement plan

27/02/2012

28/02/2012

Customer service plan

29/02/2012

01/03/2012

Record generation

02/03/2012

03/03/2012

Identifying sales supplies

03/03/2012

04/03/2012

Creation of sales compensation plan

06/03/2012

07/03/2012

Selection of sales candidates

08/03/2012

09/03/2012

Interviewing sales candidates

10/03/2012

11/03/2012

Sales training plan

12/03/2012

13/03/2012

Product lifecycle plan

13/03/2012

14/03/2012

Product launch plan

14/03/2012

Conclusion

Planning is a significant process for every project so that it would be possible to know its total time expectation (from project idealization to project closure). Therefore, a need arises for the establishment of a concept, vision, and statement for the event.