The fanatical loyalty of the Apple brand becomes obvious to an outsider when he/she sees the shoppers sleeping just next to the shop-door in an attempt to be the first one to buy the new Apple item. Apple’s success as a company and the development of liking among the people for the Apple products as well as the whole Apple culture is an outcome of prudent and timely planning. This paper looks into the way management of the Apple Company has dealt with the four management functions of planning, organizing, leading and controlling. Management Functions 1. Planning Apple’s successful strategic planning is the most fundamental reason of its success. Apple’s foresightedness is a virtue that helps the Company display excellent and realistic planning. Apple regularly assesses the risks in the planning phase, thinks of a number of ways in which the risk can be mitigated and finally, takes the action that incurs Apple the minimal cost and the offers maximal advantage to the Company. Challenges that the Apple Company has conventionally planned for include but are not limited to the altering buying attitude of the target customers under effect of the global economy and/or their local economies, and growth in the number of fake and pirated items. Apple has frequently employed branding as a strategy to succeed in the ever-increasing competition. Branding can be defined as a process through which a brand develops association of the consumers with itself so that they would approach the very brand when they need to purchase something. There are few people who decide to purchase an Apple computer, though they surely want to try the less expensive gadgets like iPhone and iPod. Apple provides new users with an opportunity to learn about Apple by selling such gadgets at a significantly lower cost. Hence, Apple plans to use the small gadgets as advertisers to convince the users to buy larger and more expensive Apple products like Apple computers. 2. Organizing In the start, Apple was facing the problem of recognition. The sales staffers have for long been insufficiently informed of the Apple products. In order to tackle this problem, Apple resolved to establish its own stores that would have nothing but all Apple products in them. This enabled Apple not only to give a unique identity to its products amongst the similar computing devices already available in the market, but also make a customer-loyalty move. Consumers are facilitated with the establishment of Apple stores since both the PC and the Mac users can shop together. “This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do. By creating this space, Apple encourages current and new customers to get excited about what it has to offer” (Inside CRM, 2011). 3. Leading Steve P. Jobs is Apple’s cofounder and the chief executive of the Company. Apple’s success can also be attributed to a significant extent to the exceptional leadership skills of Jobs. Jobs has invested so much energy in taking Apple from the nascent state to the level where it is today that he has taken little care of his own health. Owing to his deteriorating health, Jobs has taken medical leave for the company thrice within a period of ten years. In his absence, Timothy D. Cook used to look after the everyday works in the Apple Company. Most experts are of the view that although Jobs has
Management in the Apple Company Introduction Apple has thrived in the computing world in the past decade. Apple was striving as a company in 1997 and today, the Company lists between Intel on the front and Dell on the back by possessing a market cap worth $105 billion…
It has a strong and loyal customer base which trusts Apple’s products beyond measure. Fortune magazine ranked Apple as the world’s most admired company in 2008, 2009 and 2010. It was established in April 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak.
Economically, Apple has successfully waded off competition as it captures a wider market proportion. Competition has majorly been witnessed from other computer appliances and software design firms like MYSQL, Microsoft, and Oracle. Nevertheless, the company has continued to design more efficient software and improved on its hardware over the years.
On that note, for a company such as Apple to succeed in business it needs to consider a number of factors. These include labor, feasibility, facilities, logistics, community and site, incentives, environmental regulation and governmental regulation (Head, 2007).
SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities and perils in a company. The following is a SWOT investigation for Apple. Strengths; these are features of a firm, which are valuable to realize the objectives.
Apple Inc has always been fostering innovation and promising to revolutionize the market and as a result its business, strategies and success story have attracted wide attention of business experts and academicians worldwide. This research paper presents a brief analysis of Apple Inc, comprising important sections such as company’s background, organizational chart, its strategic management and leadership, human resource management, organizational structure and culture and business strategies.
From personal computers to IPod’s, Apple has successfully emerged as an organization which is creative and innovative. What is also significant to understand that Apple has covered a long journey to achieve its current state as over the period of time, it became
Under the influential leadership of Steve Jobs, Steve Wozniak and Ronald Wayne, the company has experienced many ups and downs in its operations, since its inception in the year 1976 until today. In due course of time, Apple has gained the
Through this, it is easy to restructure the products they unleash according to the prevailing customer requirements. Similarly, it is easier to determine products that are not moving fast and minimise their
The Apple I, priced at $666, was a kit computer and had limited appeal. The next iteration, named Apple II, and priced at $1298 was soon rolled out. Apple II was meant for the mass market and brought computers onto the desks of the common man (Linzmayer, 2006).
1 pages (250 words)Research Paper
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