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Management in the Apple Company - Research Paper Example

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Management in the Apple Company

The fanatical loyalty of the Apple brand becomes obvious to an outsider when he/she sees the shoppers sleeping just next to the shop-door in an attempt to be the first one to buy the new Apple item. Apple’s success as a company and the development of liking among the people for the Apple products as well as the whole Apple culture is an outcome of prudent and timely planning. This paper looks into the way management of the Apple Company has dealt with the four management functions of planning, organizing, leading and controlling. Management Functions 1. Planning Apple’s successful strategic planning is the most fundamental reason of its success. Apple’s foresightedness is a virtue that helps the Company display excellent and realistic planning. Apple regularly assesses the risks in the planning phase, thinks of a number of ways in which the risk can be mitigated and finally, takes the action that incurs Apple the minimal cost and the offers maximal advantage to the Company. Challenges that the Apple Company has conventionally planned for include but are not limited to the altering buying attitude of the target customers under effect of the global economy and/or their local economies, and growth in the number of fake and pirated items. ...Show more


Management in the Apple Company Introduction Apple has thrived in the computing world in the past decade. Apple was striving as a company in 1997 and today, the Company lists between Intel on the front and Dell on the back by possessing a market cap worth $105 billion…
Author : ghudson
Management in the Apple Company essay example
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