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The Assortment of Products in ACT II - Case Study Example

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This paper focuses on the assortment of products in ACT II, which is a company that mainly deals with producing edible products. According to the company’s outlined recipe, and standards it’s the best in the market given its wide range of flavors in handy…
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The Assortment of Products in ACT II

The company is goal oriented to keep their customers with constantly changing its brands as per the changing trends in the current market situation. It ensures customers satisfaction and guarantees over its high-quality production. In order to be steady in the market its product prices are lower in the market (Kerin, Hartley & Rudelius, 2011). In addition, production of zero fat corns is among the strategies the company has diversified into to adapt to the current market.
A number of channels of distribution arose for ACT II popcorn so that it could reach the preferred market and satisfy the various diverse needs of the consumer. A diagrammatic representation shows as below.
ACT II popcorn can be distributed to the vendor machine on the first instance, and then the consumer can be able to get it. Secondly, it can be distributed to the vending machine and through the agent; the consumer can obtain the product. Lastly, the product can be distributed to the drug stores then the various vending machines available in the drug stores and via the agent; the product is able to reach the destined consumer.
The marketing strategy that the Conagra foods company should use is market segmentation. Market segmentation is the case in which the whole market is divided into many market niche i.e. small markets which can easily be captured and controlled by the company. The pricing model should be from the small amounts in order to cover all the consumers. This strategy would help in the business becoming a leader in distribution. The grocery mode of distribution is not able to cover all customers and so there should be a number of modes of distribution.
A number of challenges accrue when there are expansion and growth in the business. Foreign tastes, cultural differences, distance and trade regulations. Different consumers would have different tastes and preferences in their life cycles. This is because of the civilization and their lifestyles. It can also be due to income levels.  ... Read More
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