Competitive Advantages Of Amazon Over Wal-Mart Stores
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The chief motto behind Wal Mart's success is that it offers goods at unbelievingly low prices to it customer. Efficient logistics and inventory and by using the concept of just – in- time Wal-Mart became a world leader in the retail market (Roberts & Berg, 2012, p .144). Amazon that was founded in 1995 was honored by Business Week in 2009 with its customer service award. It created a new way of shopping by placing orders over the e internet. Amazon is listed in the fortune 500 companies with revenue more than $19 billion. Customers were highly satisfied with the service and the timely dispatch of its goods (Dunne, Lusch & Carver, 2010, p.529). Amazon began its business b y selling books online. Presently Amazon offers songs sample of songs for the convenience of the retailers to hear it from their computers. It also offers a unique facility known as mass customization where in a previous customer is shown a page of listed books and other goods catering to the customers' choice and preference (Ander & Stern, 2004, p. 75).Literature reviewAmazon and Wal-Mart have expanded their network of retail chains outside the US recently. Amazon has set up its retail stores in countries like China in 2004 and India lately. Its latest venture outside the US was in Brazil. It expects to set up a digital book store in the country (Israel, 2012). It wishes to cater to the Kindle e- reader and publish books in Portuguese as per the demands of the publishers and industry of Brazil.
Wal-Mart and Amazon are two of the largest retail chains in the USA. The writer of the paper "Competitive Advantages Of Amazon Over Wal-Mart Stores" discusses the features and benefits of Amazon strategy which give it advantages over Wal-Mart stores…
Businesses are faced with competitive pressures as an outcome of globalization and internationalization. Information technology is now integrated with all business functions. Every aspect of business requires information on which to build on and the right dissemination and application is power.
Both local and international economic performance exposed to the two systems of market that Wal-Mart deals in characterise the managerial considerations when dealing with operations. Most of the markets in which Wal-Mart has set up shop are run on the free market, which is driven by the market forces of demand and supply, and the international market characterised by globalisation unification factors that define global trade.
What competitive advantages would Amazon have over Wal-Mart Stores in doing business outside the United States?
Wal Mart and Amazon have considerable influence over the global economy and so it becomes important for the two companies to remain updated and progressive in all its operations.
This paper will analyze Wal-Mart’s strategic management activities and strategic competitiveness by answering the given questions. Globalization and Technology Globalization and technological developments over the last few decades played a notable role in making Walmart the largest retailer in the world.
Wal-Mart Stores Inc is recognised as one of the renowned American multinational retailer operating successfully, since 1962. Being headquartered in United States, it operates in more than 15 countries in about 8,500 stores in the entire globe.
In this regard, the following discussion questions would be answered accordingly:
Michael Dell, founded Dell in 1984, and as the chairman of the board of directors and the CEO, he was the ideal person to change the corporate culture
2) The following questions relate to Walmart’s market and financial performance. I recommend that you use either Walmart’s annual report or the company’s 10K report to answer the questions. To do so, go to Walmart’s website,
In a large supply chain like the one run by Wal-Mart, there is more emphasis on the realignment of the processes to become part of the one supply chain system to avoid any conflicts. By integrating all the players within the supply chain, conflicts can be avoided as all players are integrated into a leaner operating model which generates relatively similar results for all.
It is with these profound reasons that most companies have now developed a great array of skills and techniques in captivating the customers to attain the designed goals and objectives (Bhatnagar, 2004).