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Competitive Advantages Of Amazon Over Wal-Mart Stores - Assignment Example

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Competitive Advantages Of Amazon Over Wal-Mart Stores

The chief motto behind Wal Mart's success is that it offers goods at unbelievingly low prices to it customer. Efficient logistics and inventory and by using the concept of just – in- time Wal-Mart became a world leader in the retail market (Roberts & Berg, 2012, p .144). Amazon that was founded in 1995 was honored by Business Week in 2009 with its customer service award. It created a new way of shopping by placing orders over the e internet. Amazon is listed in the fortune 500 companies with revenue more than $19 billion. Customers were highly satisfied with the service and the timely dispatch of its goods (Dunne, Lusch & Carver, 2010, p.529). Amazon began its business b y selling books online. Presently Amazon offers songs sample of songs for the convenience of the retailers to hear it from their computers. It also offers a unique facility known as mass customization where in a previous customer is shown a page of listed books and other goods catering to the customers' choice and preference (Ander & Stern, 2004, p. 75).Literature reviewAmazon and Wal-Mart have expanded their network of retail chains outside the US recently. Amazon has set up its retail stores in countries like China in 2004 and India lately. Its latest venture outside the US was in Brazil. It expects to set up a digital book store in the country (Israel, 2012). It wishes to cater to the Kindle e- reader and publish books in Portuguese as per the demands of the publishers and industry of Brazil. ...Show more

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Wal-Mart and Amazon are two of the largest retail chains in the USA. The writer of the paper "Competitive Advantages Of Amazon Over Wal-Mart Stores" discusses the features and benefits of Amazon strategy which give it advantages over Wal-Mart stores…
Author : lois81
Competitive Advantages Of Amazon Over Wal-Mart Stores essay example
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