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KFC versus McDonalds on the Market - Essay Example

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Summary
The paper "KFC versus McDonald’s on the Market" discusses that KFC’s website is more user-friendly as compared to the McDonald’s website. One video on the KFC website says it all whereas one has to search for different aspects of a career at the McDonald’s website…
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KFC versus McDonalds on the Market
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Extract of sample "KFC versus McDonalds on the Market"

KFC considers every worker an asset for the company. The individualistic opinions of the workers are listened to, which contributes to workers’ satisfaction and motivation for work. The video displayed on the website shows people working in a very happy environment. They are wearing KFC uniforms, and are shown enjoying their work. KFC invests in the workers’ training and development, which facilitates their professional growth.

McDonald’s
McDonald’s introduces itself as an innovative company that has been introducing new and delicious food items to customers since 1955. McDonald’s emphasizes the discipline and hygiene of its workers. The website discusses that they need workers who can deliver excellent customer service, are punctual and disciplined, and have excellent group skills. McDonald’s presents its employees as well-dressed and good-looking, which essentially means that they are clean and dressed neatly in a wrinkle-free uniform. In addition to that, employees at McDonald’s are groomed very well. McDonald’s offers its employees training and development opportunities and a wonderful work environment.

Both companies offer training and development opportunities to their workers and emphasize their employees’ health and safety, and association with their employees. Read More
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