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Disneyland Resort Paris - Case Study Example

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Disneyland Resort Paris

From this discussion, it is clear that the target markets of Disney resorts and parks comprise of consumers of all ages since it is an attraction designed to entertain and enchant guests of all ages. However, in order to focus on customers of different age and gender, there are designs of an outpost of creativity, discovery, and entertainment. Nevertheless, Disney resorts focus mainly on children below the age of fourteen, through the main campaign’s direct marketing towards children. Therefore, despite attempts to stir the interests of the adult celebrity portraits series, adult demographics are broadcasted on television and other advertisements. In addition, there are the campaign’s commercials, the slick publicity images that are aimed at children demographics, thus leaving incentives for children below six years to visit the parks. Disneyland in Paris was established in 2006, whereby it consisted of three parks, which include Disney village, Disney land Paris and Disney Studio Park. In fact, the Village had stores and restraints, while the Disneyland Paris had the main theme park and the Studio Park was focused on movie making a theme. Nevertheless, this was a mistake, since there were numerous factors posing challenges to the establishment of Disneyland in Paris. At the beginning of the project, there were concerns, whereby it was subjected to criticism. In fact, when the announcement was made concerning the building of the park in France, some of the citizens were not supporting the idea. The project was being referred to as the "Cultural Chernobyl” due to the claims that it would affect the French cultural values. ...Show more


This paper outlines that the target markets of Disney resorts and parks comprise of consumers of all ages since it is an attraction designed to entertain and enchant guests. In order to focus on customers of different age, there are designs of an outpost of creativity, discovery, and entertainment…
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