Strategic Choices for Coca-Cola Company - Research Paper Example

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Strategic Choices for Coca-Cola Company

The paper "Strategic Choices for Coca-Cola Company" focuses on Coca-Cola Company's strategic choices. The company has not operated alone in the market; it has received competition from other companies like Pepsi. In order to create an edge over its competitors, Coca-Cola has adopted differentiation strategy, which in many ways has proved successful for the company. It is important to evaluate how this strategy has been successful for the company and the likely recommendations for modifications especially in line with its mission and vision. Coca-Cola has for a long time favored the resource-based concept, which has become the main avenue of its strategic goals. The company perceives its success in the market to rest on effective use of its fundamental resources such as the brands, systems, capital, and the people. The goals of the company have been drawn and implemented based largely on these fundamental resources. At the same time, the attempts of the company have largely been geared towards creating competitive advantage by utilizing its resources to the maximum. The most characteristic of the company has been reflected in its increased use of resources to promote its brands around the globe through increased advertisement and promotion. As a result, the company has been successful in creating strong brands in the market. In order to successful carry out its strategic goals and objectives, Coca-Cola has widely adopted the differentiation strategy, and this strategic method has enabled the company to strengthen. ...
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The paper explores strategic choices for Coca-Cola Company. Coca-Cola has been in existence since 1886 when it was established. From the period, it was established the company has progressively become popular and recognized brand in the global market. …
Author : westdeven

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