Business Support System - Research Paper Example

Marketers are able to communicate to their target market by use of appropriate, interesting and real ways that customers are elated about and also that entertain them thus persuading them to respond to the offer in the market. This way, promotional programs that are more appealing can be devised that ultimately elicit encouraging returns. This is the reason why marketers would go for augmented reality as it suits and allows smarter interaction with the immediate environment. Augmented reality has come in handy in real estate since by use of technology someone can locate a house for sale by the use of a phone.

This is very practical and saves a lot of time since there is no need of searching for that information manually. Augmented reality has even some more applications in the real world. For example technology can be embraced to derive a way through which a customer can be permitted to visualize the contents of a product without having to actually open it. This will therefore motivate customers who in turn will be tempted to try the product leading to possible impulse buying. Engineers can utilize augmented reality to have a taste of their products operation even before the actual launch something that will give room for more improvement on the product before the buyers use it.

Case Study Two The general trend in the market seemed to nose dive leading to uncertainty in almost all other sectors the economy. The prevailing market conditions in 2010 triggered the downward trend of activities in the investment arena (Alison, 2008). The aspect of the debt that European held also had an immense influence on the way investors made their ultimate decision regarding their patterns of investing. The confidence of investors was also ruined by the fact that no one had the surety that Greece could be in a position to settle its debts something that everyone was looking up to.

All these uncertainties led to the stagnation of the economy thus leading to the collapse of figures of many industries that are the economic engines of the country. These events are the precedents of the flash crash that took place shortly after. The benefits of electronic trading are explicit in the market even today. These have far reaching advantages compared to brokers who are basically human. In the electronic trading for example, trading activities are done with accurate speed hence reliability and effectiveness is guaranteed.

Moreover, brokers and other concerned agents tend to charge exorbitant fees to deliver on some activities something that may cripple the entire process. Therefore the electronic trading system comes in handy due to its reduced costs involved that help increase on the returns. The other hand efficiency is guaranteed by this system since buyers and sellers can be satisfactorily matched. There are some factors related to the electronic trading programs that contributed to the crash. This is a very unfortunate occurrence since a lot of utility was expected to be derived from these systems.

There was a total imbalance and distortion of prices as their execution would be done with no regard to any price or time thus as selling continued prices dropped sharply. The effect of this is that what is there on offer to the market has to be sold aggressively to counteract bad prices that could bring huge losses. All these complicated processes frighten