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Fashion industry management - Essay Example

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Masters
Author : ed48
Essay
Management
Pages 10 (2510 words)

Summary

The study rovided a practical account of the main issues relative to the working of a fashion company. The main benefit of working with a fashion company is that there is no need to get tied up with a single product for a long time because it is possible to change offerings on a frequent basis…

Extract of sample
Fashion industry management

According to the research findings it can therefore be comprehended that the fashion industry is fast moving and extremely trendy. Working in a fashion company requires one to keep up with fashion trends and to be open about adapting with fashion services and products. An advantage in working with a fashion company is that there is no need to get tied up with a single product for a long time because it is possible to change offerings on a frequent basis. Such circumstances create the necessity to remain open about new fashions and trends. It is beneficial to establish link with fashion professionals such as models, socialites, trend setters, stylists and designers. This helps a great deal in establishing good relations with manufacturers and distributors of fashion products, but the specific relationship depends upon the kind of business that is being considered. It is important for fashion companies to organize fashion shows to attract attention to the business, in addition to hiring publicists and event planners to make the events successful. In view of the extensive competition in the fashion industry it is better to keep finding new ways to reduce costs. Pricing policy should be adopted whereby the consumer gets value for his money. In addition to complying with these processes, one must keep a close tab on the budget as provided for in the business plans. Fashion is a wide term that includes products or markets characteristically encompassing elements of style that tend to be short lived. ...
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