Prescriptive & Emergent Strategies

Undergraduate
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Management
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Companies in the current corporate world need to develop strategies which comprise series of decisions and plans developed focusing on achieving the company goals and objectives. All forms of organizations require strategic plan to ensure that they achieve the set objectives…

Introduction

It is notable that prescriptive and emergent strategic planning strategies are popular and mostly used in various companies. These two strategies go head to head in much argument and it is important for companies to evaluate their relevance and effectiveness given economic climate that the specific company is operating (Analoui 2003). In the context of the current economic climate the one that will ensure that the organization attain its long-term and short-term objectives shall emerge to being on top.
It is notable that the current economic climate in most countries in the world is very much turbulent. This has become a key determinant in regard to strategic planning of most organizations and companies. According to Charles Hill (2009) he asserts that in UK and USA and many other countries it is notable that they are out of economic crisis and recession, there is much fear that the economic situation may return to recession (Hill 2009). The most affected companies are the retail companies which have opened stores in many countries. This economic situation in some countries has gone out of hand leading to these giant companies going under receivership. Much has been blame on these companies not adopting appropriate strategic planning approaches that could have reduced the damage attributed to turbulent economic climate. Despite of this economic climate of crisis and turbulence there is signs that it will stabilize. With no immediate indication of fluctuations and appropriate strategic planning, companies expect to be relieved and their operations return to normality. Companies have adopted varying strategic planning which have been debated much in the context of organizational management (Hill 2009). Prescriptive and emergent strategic planning strategies are the two common approaches and their suitability can be determined by evaluating their effectiveness and relevance in the context of economic climate.
Strategic planning in the context of organizations ...
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