From an overarching perspective ARM Holdings has sought to carve out market share by constructing semiconductors that implement very low amounts of power. This has made them the choice of the world’s largest technology company Apple, Inc. Additionally, ARM has sought to increase penetration into markets where they are applicable. Ultimately, the primary intention is to develop innovative technology and establish a deeper ecosystem as a means of achieving these aims. 11 Critical appraisal of strategy 11 Reference 13 Introduction ARM Holdings is the world’s largest supplier of semiconductors and is at the growing stage of digital electronic products. The semiconductor industry has shown a strong growth rate in 2010 and ARM revenues from royalty has outperformed the industry (ARM-a, 2010). ARM has a global edge in the mobile phone and tablets market. ARM’s chips are designed to run on low energy. ARM has managed to launch a serious go at Intel (Andersen, 2012). ARM’s chips are capable of connecting parking meters, traffic lights, fridges and forest to the Internet. The company designs and has already produced micro processors for street lights, motors and washing machine but the new products are set to use 50% less power (Garside, 2012). Analysis of the business environment PESTEL Analysis Economical factors: A country that has a stable GDP will be able to finance the semi conductor as the plant itself costs a huge amount of money. The UK is leading trading and power center and has the third largest economy after France and Germany (CIA, 2012). Therefore the country is in a position to finance the needs and requirements of the industry. While these larger scale economic factors are a strong indicator of economic success, one recognizes that oftentimes the semiconductor industry doesn’t operate in unison with macroeconomic trends. The semiconductor industry is large scale, totalling over $300 billion worldwide. While ARM constitutes a major player in the United Kingdom, globally they are supplanted by a series of organizations from the United States, Japan, and South Korea (‘History of arm’, 2012). Technological Factors: The technologies used by ARM are a major threat to Intel who is dominating the global microprocessor market. With low-end mobile phones the company has become the processor of choice in smart phones as well as tablets. The chips are more efficient in terms of energy than Intel (Fern, 2011). The larger scale semi-conductor industry plays a crucial role in the supply chain of technological products. Indeed, as microprocessors form the core of a variety of crucial technological devices novel innovations in the market drive industry wide change. Additionally, this process necessitates a high degree of industry volatility. Environmental factors: The products of ARM are low power but at the same time enable more efficient energy products. In this way it has helped the environment and shown concern over climate change. ARM has improved its strategy in terms of low carbon business operation (ARM-b, 2010). Porters Five Force Bargaining Power of Supplier: The semi conductor industry is characterised by a high number of suppliers and dominated by a small number of players. These factors allow the firms to apply pricing
Analysis of the strategic situation of ARM Holdings, the producer of microprocessors Contents Introduction 3 Analysis of the business environment 3 PESTEL Analysis 3 Porters Five Force 4 Industry Life Cycle 5 ARM’s Strategy 6 Synergies 6 Positioning 7 Differentiation/ Competitive advantage 7 Value Chain 8 Strategic resources 10 Conclusion 11 In conclusion, ARM Holding’s strategic approach to gaining market share has been considered…
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