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Global marketing management - Essay Example

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Author : yundtelaina

Summary

The paper is an attempt to analyze that whether or not the company should expand their operations in more countries. If the researcher finds that, the company should expand their business overseas then the right place of expansion will recommended…

Extract of sample
Global marketing management

The researcher states that in the era of globalization, a company with a good financial and non-financial base will certainly think about the expansion of the company overseas. If they can expand their customer base, it would be more profitable for them, when the long run of the business is concerned. The companies have to design efficient strategies to ensure that their new venture in overseas country is generate a good return for them in a long-term basis. Hilton food group Plc is in the retail meat packing business in Europe. They are the supplier of the major food retailers of Europe who have global presence. The group has presence in the United Kingdom, Ireland, Netherlands, Central Europe, Sweden and Denmark. The group wants to expand its business in more countries and subsequently wants to broaden their customer base. Internationalization mainly occurs when a firm decides to expand its R&D, selling production and other related business activities in the international markets. A company expands the operation globally if the management feel it is viable for them financially or non-financially. If the management finds opportunity in a country then they opt for expanding its business there. At first, they identify the customer needs in the new country. If the company has the ability to meet the customer needs then they take the decision to expand their operations in that country. If they identify that, the labour cost is less in the new country is lower than the country where they are currently operating then they would like to expand their business in the country. ...
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