Cross Cultural Communication - Essay Example

Conceptually, the aspect of ‘cross-cultural communication’ can be apparently viewed as a mix of various other fields that include ‘cultural studies’, ‘psychological studies’, ‘anthropological studies ’and ‘communication’. Specially mentioning, cross-cultural communication acts as a push factor assisting the management of diverse organisations to follow appropriate communication based strategies (Tonnen, 2004). This type of communication has intense implications in the development of critical understanding about social relationships.

Arguably, it is in this context that analysing social relationships along with the working styles of different cultures often acts as the foundation of successful global business associations (Jayakumaran, n.d.). This essay aims at critically evaluating the major facets of Hall’s high along with low context cultural models and analysing two nations falling into each category, i.e. Japan and India for high context culture and Australia and Germany for low context culture model. Moreover, the essay would also analyse four instances of business communication with illustration to particular corporations operating in the selected four countries in correspondence to each context cultural model based on Hall’s theory.

Hall’s contextual model of culture describes how different cultures prefer the use of higher contextual messaging for making regular communication rather than using lower contextual messaging techniques. The model also helps in understanding the effects of culture on the communication process (Lange & Paige, 2003).The major facets of Hall’s high along with low context cultural model have been described in the following. Cultures belonging to higher context cultural model generally follow the notion of collectivism as they focus towards prioritizing the welfare of society rather than being concerned over individual benefits.

It can be viewed that high context cultural model is