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The roles of management in business: on ABE books - Case Study Example

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The roles of management in business: on ABE books

The study more so focuses on Antonio Frias, an Email and online marketing manager that joined AbeBooks recently. In a period of three months after starting to work in that company, two employees working under him quit while a third remained threatening to resign. The dilemma became how he could prevent the third employee from quitting his job. In addition, of the two vacant positions, one became filled while the other remained vacant. Therefore, Antonio has to work with his Marketing director and human resource director to develop a retention strategy and recruitment. Therefore, the case considers cultural and generational differences, dysfunctional versus healthy employee turnover, retention and effective recruitment strategies, employee development plus motivation, employee engagement, job satisfaction and leadership development. Furthermore, organizational culture became examined in the case study too. AbeBooks possessed quit a lot of instrumental and terminal values. Instrumental values remain as core values and totally compromise character traits and personal traits. Furthermore, instrumental values remain difficult to be changed. On the other hand, terminal values remain to more so signify objectives a given person or company wishes to achieve. Furthermore, terminal values often become flexible to change. In relation to the case study on, the company had a good advertising means. The change came with a number of repercussions too. In looking at the website of AbeBooks, one can see it has lots of services. ...Show more


The researcher of this study will attempt to deal majorly with a challenging situation relating to employee turnover within the marketing team in, a given online marketplace for new, rare, used plus out-of-print books. …
Author : kelli13
The roles of management in business: Case Study on ABE books essay example
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