Managing Change - Assignment Example

Furthermore, for such a company to survive through all those years in the competitive market, it has to set its strategies right. In this report, we are going to explore the approaches that Nike towards corporate responsibility. Nike is therefore developing a new approach to corporate responsibility to consider ways at which it can harness the power of its business so that it influences environmental and social changes as the business grows. As the year 2006 approached, Nike’s acting goal was to make sure that every business unit incorporates corporate responsibility to their development strategies, responsibilities and performance.

In addition to that, Nike was going to evaluate success by the extent at which the various businesses have met their goals for corporate responsibility as well as the business growth. ‘CR must evolve from being seen as an unwanted cost to being recognized as an intrinsic part of a healthy business model, an investment that creates competitive advantage and helps a company achieve profitable, sustainable growth. For that to happen, we saw we needed to transition our corporate responsibility efforts beyond that of standard risk and reputation management approach usually taken, and beyond the work of an isolated function within the business model.

We realized that effective strategies are ones that embrace the whole enterprise. Responsible competitive outcomes result from holistic approaches and business processes that extend from factory workers to consumer, from sources or raw material to communities, where we can influence social and environmental change, from our workplace to the world we all share. An environmentally friendly product made under poor labor is a hollow success. A product made under good conditions but that is bad for our planet is a missed opportunity.

We don’t believe in trade-offs. We do believe – passionately so – in innovating to create new and better solutions’. In this report, we