Nissan's Electric Vehicle Strategy in 2011: Leading the Way Toward Zero-Emission - Case Study Example

Many automobile industries are adopting this initiative as one of the green energy solutions that will reverse the adverse implications of carbon dioxide. The electric vehicles will be utilizing high-energy electrolyte cells that will contain huge capacities of holding power and propelling the automobiles. The electric vehicles (EVs) have zero discharge and are easy to maintain since they require an electric charge only. Fairley (2011) affirms market determinants such as the electric vehicle (EV) charging stations, speed capacity, technological advancements to promote the longevity of the electric batteries among others.

Critical-strategic external factors that will affect Nissan’s rollout and the EV market a. Electric Vehicle Charging Stations (EVCS) According to Fairley (2011), the prosperity of this venture is outstandingly dependent on the construction of electric vehicle charging stations (EVCS). The big countries are gradually initiating the construction of these electric stations, but they are existent in isolated cases. Few states in the US have the EVCS but this infrastructure is not predominantly present in numerous countries.

The inability of the countries to create ample stations, which are necessary to replenish the charge of electric cars, will be detrimental to green power efforts (Voelcker, 2010). The corporations and stakeholders have to encourage government authorities to instigate the EVCS to broaden the market for these green power vehicles. In addition to the electric vehicles require frequent refilling and consume a considerable capacity of energy, which should be obtainable in the country that adopts the electric models (Doa, 2011).

Healthy markets for electric vehicles have to encompass sufficient capacity to charge numerous automobiles to enable this venture to be successful. This would dent Nissan ambitious prospects in producing electric automobiles since the inception of its first electric vehicle (EV) in 2009. b. Oil producing nations and Stakeholders Evidently, several oil-generating nations rely on oil not only to power their vehicles but also to supplement their fiscal earnings (Fairley, 2011). It will be difficult for these nations to accommodate the introduction of the EV’s in their markets.

This would mean the reduction of their earnings through oil would be imminent. Fairley (2011) suggests it is probable these countries will stall the implementation of legislative measures to encourage intake of electric automobiles. These countries will be reluctant since it will reverse their earnings and the supposition that the oil market is one of the significantly lucrative businesses adds to the hindrances. In addition, the multinational oil organizations will provide obstructions to Nissans EV objective since persons will shun oil as a reliable fuel. c. Climatic challenges Extreme climatic conditions can negatively affect the mobility of the electric vehicles since electric current is optimal in a moderate environment (Fairley, 2011).

This is an inevitable occurrence since the Nissan has no control over natural implications. This utilization of EV’s in locales that experience these conditions will be complex since efficiency of their EV’s can be curtailed by the extreme climatic occurrences. Mitigation Measures to the Risks Nissan can create a