Innovation Procedures Incorporated by Apple Company - Term Paper Example

Analyzing Apple Apple Company is one of the firms that have succeeded a lot in the contemporary world and this is majorlydue to the manner through which it has engaged in different marketing procedures that has seen it do well. Given the required finance and resources to come up with a company that will effectively rival Apple, I would choose a different approach regarding the innovation procedures incorporated by this established company. The major approach that Apple incorporated was producing commodities of high quality and expensive at the same time. The major reason behind this strategy was ensuring that it got back its profits quickly by ensuring that only high-end people purchased the commodities. If an interested person decided to visit the company’s websites, he or she would understand and this is from the high prices that the company sets for its commodities (Mullian, 2010, 95). Despite this factor, it is also imperative to know that the company has retained and even accumulated a high number of customers that have remained loyal and this is owing to the appropriate customer service they get from the company and the long services that they get from these commodities. If tasked with the role of bringing up a rival company, I would ensure that my strategy was quite different from that adopted by Apple. As opposed to Apple’s strategy of marketing commodities to high-end customers only, I would ensure that the commodities I produced were of high quality but still sell them at a very low price (Amity, 2014, 65). This may not look strategic and this is because people would think that this is a waste of resources. However, critically analyzing this move, there is the understanding that I would be aiming at selling the commodities in bulk. If I sold these commodities in bulk, it would ensure that there are many customers willing to purchase the commodities to a point that many of them would remain loyal and even look for other people to purchase them (Gold, J and Thorpe, 2010, 117). This loyalty is what would earn me huge profits grounds that would be very competitive to Apple. Several gaps exist with regard to Apple’s marketing strategy and it is important to go through them in order to grasp the manner through which these can be overcome. One of the obvious gaps is regarding the target market (Raj, 2011, 75). The fact that the company focuses on rich people is a factor that a company can exploit. Apple does realize that the rich are the few in society and that the poor are the most and require commodities that are of cheap prices. There is a gap in the fact that the company does not have sufficient outlet stores in areas outside the United States. In Africa for example, the company does not have set up wholesale dealers. Wholesale dealers are important in a company for they offer a location where the customers can go for advice concerning the products (Garry, 2007, 45). Moreover, the company executives get to understand the specific needs of the customers where they get to submit these recommendations to the change team. However, the company only has retail stores and despite the fact that there are prominent Africans that enjoy luxury commodities such as ones offered by Apple, they end up foregoing since they do not get quality customer service. I would ensure that my company does not discriminate areas owing to the nature of the location but ensure that all gaps that Apple has assumed are filled effectively. This is important for it ensures that I get to handle a higher amount of customers. Moreover, I will get to understand the requirements of the people and this will lead to better relations between the company and them, the consequent of this is increased sales and large incomes for my company (Jefferey, 2014, 33). There are many existing opportunities for disruptive innovation in this particular market. One of the opportunities is with regard to coming up with gadgets that do not require an earpiece nor ones that can be picked normally when choosing to answer a phone call. In the past, the Bluetooth has been the gadget associated with hands free call communication. It is also important to realize that Apple also came up with siri, a voice recognition technique that surprised many. All these developments receive appreciation and are recognized as milestones in the contemporary technology environment (Caruth & Pane, 2009, 57). It is important to understand that coming up with a new device in my company, such as a watch, where it is directly connected to the phone. The connection is in a manner that the user does not require to get into the pocket to take a phone call but rather just presses some buttons on the device and talks freely is a bold move that can revolutionize the technology world (Marco, 2013, 54). This one disruptive innovation will work effectively in the contemporary world. One of the ways that I plan to distinguish my offering is through the brand name. The name of the product will be easy and classy at the same time. This is important because the eaze in the name is factors that will have many people memorize it for the time that it hits the market (Botha, 2009, 32). Having the name in a classy manner is another appropriate marketing motive and the reason for this is that people get to appreciate the value of the commodity even further. Moreover, in distinguishing my offering, I would ensure that the company representatives make up of new advertising means such as aggressive marketing which would lead to the company obtaining many customers who most of the times are got to by this method out of sheer ignorance. To ensure that my commodity gets to a large population and receives the amount of attention that I intend, it is imperative to have a strategic positioning in marketing. The best positioning in this case is quality positioning. This is where I have to ensure that the commodity will have high quality and not disappoint the customers because failure to impress will lead to lack of customer loyalty that is a basis for business failure. Bibliography Amity, S. (2014). Impact of Changes in Macroeconomic Factors on Treasury Bond Returns: Evidence from Emerging and Developed Markets: Apple.inc Company Review. Global Business Review, 9, 24-37. Botha, J. (2009). Introduction to Marketing. Chicago: Juta and Company Limited. Caruth, D. L., Caruth, G. D., & Pane, S. S. (2009). Staffing the contemporary organization: A       guide to planning, recruiting, and selecting for human resource professionals. Westport, Conn: Praeger Publishers. Garry, B. (2007). Management Research: Management Today. 45 (3), pgs 636 – 659. Gold, J and Thorpe, R. (2010) Leadership and Management Development. New York: CIPD. ISBN 1843982447 Jeffrey, W. (2014). Linking the Substitution and Output Effects of Production to Profit Maximization in the Intermediate Microeconomics Course. Business Education & Accreditation, 6 (1), 13-22. Marco, V. (2013). Is entrepreneurship necessarily good? Microeconomic evidence from developed and developing countries. Industrial & Corporate Change, 22 (6), 1453-1495. Mullian, R. (2010) How to Create and Implement Sales Promotion. New York: McGraw Hill        Publishers. Raj, S. (2011). How Well Does Advertising Work: Journal of Marketing Research, 48(2), p 457-   451. 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