MTV Network - Case Study Example

Only on StudentShare

Extract of sample
MTV Network

MTV’s strategy in the Middle East is mostly based on the population, which comprises a large portion of teens whom it was targeting. The company saw the large population as an opportunity despite acknowledging that the challenges would be immense. MTV saw that the Middle East was an opportunity for expansion with respect to an audience of 190 million people that was unexploited. In addition, the company had undertaken adequate market research on the Middle East market and found out that there were no other channels providing similar content as MTV does with regard to international content. In the quest to fit in, MTV decided that it would produce 45% of the Arabia’s content locally to ensure that it met the standards of the conservative society. This would include a variety of programming ranging from music videos and reality shows to documentaries. Broadcasting 45% of local content would be a strategy that would help in unifying the area, which is known for constant political tensions. To beat the competition, MTV strategized a way of enabling the youths to voice their concerns and advertise their talents. In addition, usage of the Internet to allow people to access the channel anytime and anyhow they wish was also a good strategy that MTV devised to help in dealing with the competition of approximately 50 other local channels. The entire strategy is good and could work in this environment but with caution. This implies that the company should be very cautious on the content that it broadcasts. ...Show more


The author of the case study "MTV Network" investigates the business issues of MTV. It is mentioned here that when venturing into an unfamiliar market, the venturing business must undertake thorough market research concerning the target market…
Author : gladycefritsch
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"MTV Network"
with a personal 20% discount.
Grab the best paper

Related Essays

Network analysis
(b) Developmental Formal and informal communication and information sharing is facilitated through networking. It provides opportunities to establish and develop relationships which are provided, thus helping in clarifying boundaries. Successful networking is built through the development of trust, respect and understanding that result due to successful networking (Andersen, Balakrishnan, Kaashoek, & Morris, 2001).
5 pages (1250 words) Essay
Network analysis
In doing this, it is vital that connections have to be created by which each member could relate to everyone in a particular way, leading to spatial interactions and design practices to be formulated (Burke and Tierney, 2007). From the past, a businessman for instance has strong reliance on successfully creating a network because of the associated benefits with it for his business.
6 pages (1500 words) Essay
Supply Network
According to the paper supply network can be defined as a model in which products are moved through distribution channels from manufacturers to customers while at the same time consequently adding value to the products. A supply chain is an inter-connection of processes forming a chain. Supply chain network is the process of planning, implementing, controlling effective and efficient forward and reverse flow of products and also the storage of services and goods in relation to point of origin or point of consumption in the intention of meeting customers’ requirements.
17 pages (4250 words) Essay
Integrated management final presentation on MTV
At this juncture it should be noted that there are several illegal file sharing systems, and these cause substantial revenue loss to the music industry (Music Industry). The music industry is dominated by a few major companies, and thus there is an oligopoly. The big
25 pages (6250 words) PowerPoint Presentation
MTV Networks: The Arabian Challenge
Such strong religious beliefs and values form society’s behavior, and therefore, have crucial influence on the consumer’s behavior, as it is in case of MTV.
5 pages (1250 words) Case Study
MTV International has through its example set up standards in migrating and establishing itself in the Middle Eastern countries, without any compromise on the edge of the channel’s content. It is indeed intriguing that
4 pages (1000 words) Case Study
MTV Networks: The Arabian Challenge
By the year of 2007, globalization engulfed the local firm and companies in all fields of life had to pick from two decisions which were firstly entering into the sea of globalized economy or die out quietly and more
4 pages (1000 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email