Strategic delivery of change - Essay Example

Change management process can be defined as an approach undertaken for transitioning organizations, individuals or teams so as to achieve the desired state in the future. This report deals with two different forms of approaches that can be incorporated so as to deliver strategic change in the organizational system. The problem identified in relation to the case of British Petroleum was accusation at the top management in terms of taking an active role so as to manage aftermath of the disaster of Deepwater Horizon.

The major problem was that the organization followed a top down approach and as a result the disaster that could have been prevented by taking feedback from the person in charge of the project and the other workforce was not incorporated in the system. This in turn had resulted into that explosion and triggered a change throughout the organization so that innovative ideas and opinions can be incorporated by the organization for future growth and success. The other problem area was that the organization did not maintain transparency as well as proper communication channels with all the employees and neither with the public in relation to conveying the factors that led to the disaster and the initiatives that is taken by the top management so as to restrict such disasters in the future and align their operations towards being eco-friendly in nature.

The report would aim at designing the approach that would communicate the change that is needed in the organization to every level and all the departments so as to ensure proper implementation of the change. Storytelling is one of the most dynamic approaches that are incorporated by many companies so as to illuminate needs for change and then generate response or actions. Storytelling approach at all its levels conveys the message to the employees on how they need