New Social Network App Reviews - Essay Example

New Social Network App Reviews By Department Introduction Technology has a far more reaching and fulfilling effect in making life easier for the common person. With the averments in technology, more apps are been created to help with the growing demand of wanting to stay in touch or being on top of things. These apps have created a shortcut for the ordinary person to log in to a website without typing in the address to the website. They also allow the person to be in constant communication with the website at all times. Using apps has made it easier to download, upload and share contents with billions of people across the globe. With so many apps in the market, it is very important for the consumer to understand and have proper knowledge of how these apps are used or what help does the app bring. Many review sites for the apps in the market are coming up and helping the common person decide on the best app to have on phone or computer. Most of these apps that are in the market are related to social sites. With these apps, you can manage your account with much less effort than logging into the site itself to change, upload or keep in touch with your friends. Some of the best app review sites include play store, Google store, iTunes, 148apps.com, the daily app show, appive and many more (Topappreviewsites.com 2014). The first three do not only review apps but also offer options to download the apps. These app review sites review apps that are used by different platforms. Play store reviews apps that are used by android while iTunes offers apps that are used by iPhone. Given that these two are the most popular platforms used by mobile phones world wide, most of the app review sites are based on these two platforms. The difference being that these sites will review different apps that might not be available on the other app review sites. Some of these sites use demos and videos to show how these apps are used. They also offer in-depth information of the apps that they are reviewing. Some of the best app review sites will talk about the developer the size of the app, the benefits of the app, what specifications are needed to download the app and they will put a customer review of the app. Based on the information they will leave the decision weather to download the app or not to the consumer. The most common and popular app review site is the daily app show. This site is most popular because it does not only review the app but also shows you how to use the app. The app has a long reach because many people would prefer to read and been shown how to use the app then download it from the same site. This gives this app review site an edge over other review sites. The site also keeps updating their reviews and puts new apps that have been launched on their page almost every day (DailyAppShow 2014). Data analysis and interpretation In a survey that was carried out, to find out the best app review site several questions were asked. Persons of age 18 to 51 were sampled in the survey. This age group was divided in groups of 6 years apart. This was aimed to get better results on the different age groups on the usage of the apps. Persons between the ages of 18 to 24 registered the highest results in the survey. This group was closely followed by the ages of 25 to 33(see data representation in fig 1). According to Ofcom (2014), the use of internet on smart phones is very high in youths and teenagers. This explains why most of the responses that were gotten from this age groups. They are more likely to download apps on their phones and visit the app review sites to get the best apps from there. The most downloaded apps were facebook, watts app, we chart and instagram. All these are social networking sites that help the users to get in touch with their friends and latest happenings just by clicking a button. (See fig 3 for graphical representation)The web and other media have been received and incorporated into the every day lives of an expanding number of adolescent young people in Western nations, researchers and analysts are debating the effect of these new media on the exercises, social connections, and perspectives of the more youthful eras (Mesch 2009). These social networks have a great influence on the youths. According to Indiabix (2014), online networking is a method for uniting individuals or a medium for imparting ones plans. Its advances take diverse structures like web, websites, discussions, informal communities and so forth. The qualities social networkings have arrived at, openness, instantaneousness, lastingness. Todays more youthful era rely on upon social networking totally as they like to be associated with the world through informal organizations like facebook, twitter and so forth. On the off chance that we find the detail, 93% of youth are dynamic clients of web and 73% own a cell and use it in the web. Many of those that were interviewed used android and ipone iso on their phones. These are the most used phone platforms because they offer a wider variety of apps and accept third party installations. According to Time.com (2014), there has been a ranging war over which of the two platforms is better. With different mobile companies opting to use android on their phones, iphone iso remains a force in the market. Most of those who were sampled in the survey used iphones and ipads with the closest group using Samsung and HTC, which use the android platform. (See representation of the data in fig 2) Facebook was seen as the most used app with most of the people responding that they used facebook because their peers have the same app. (See fig 4 representation of the most popular app) Facebook is so popular because majority of people have the app in their phones. It is easier to connect to friends using facebook than any other app (Msimail.net 2014). Phones are now coming with the app already installed in the system that it is using. This makes it easier for the app to grow in popularity among peers, given that that specific peer will purchase the same kind of phones. Many of those who downloaded the app on their phones knew about it from word of mouth from their peers. Many peers will look for a means of communication that is effective and can help them keep in touch with the least cost and effort. Most of these apps are downloaded free. According to Constine (2014), the facebook app is free to allow more people to connect with their peers and create new friends across the globe. Making the app free will ensure that more people have it in their phones, thus making it the most popular app downloaded. Many of the people sampled were not wiling to pay for the apps that they download. Many preferred that the social networking apps be free. (See fig 6 for graphical representation) Many prefer that the means of advertising an app be through peer group. This is good, as the advert will reach many of the intended users. While realizing a new app, it is important to consider the mode that the app will reach its intended users. One of the best ways to do so according to the survey is by using friend’s recommendations. News that is communicated between friends is known to being valid. Many will download apps if only a friend says it is good. When it comes to marketing, it is important to consider the best way to communicate. In the survey, many indicated that the best way to communicate is by use of mobile marketing apps. According to Hill (2013), android markets are the best marketing app so far. Apart from Google play, other android markets offer apps that are good. The most visited social media is facebook, because it offers good connectivity for people across the globe. Many who were sampled said that they would download an app if it were possible for them to win a gift from the download. With the large amount of apps being downloaded, it was amazing to see that less people had an app review site. This only means that the people downloading apps are contented with the word of mouth that they receive from their friends about the app. The most astonishing thing that striked, was that less people wrote a review about the apps they were using; meaning that they were only interested with using the app and not reviewing it. Many were undecided when it came to downloading an app that was more of a love app than a like app. Discussion Online informal communities are sites that permit clients to manufacture associations and connections to other Internet clients. Informal communities store data remotely, instead of on a clients PC. Person to person communication might be utilized to stay in contact with companions, make new contacts and discover individuals with comparable hobbies and thoughts. An informal communication administration is a stage to manufacture interpersonal organizations or social relations among individuals who, offer engages, exercises, foundations or genuine associations (Privacyrights.org 2014). An informal community administration comprises of a representation of every client (regularly a profile), his social connections, and a mixture of extra administrations. Informal communication is electronic administrations that permit people to make an open profile, to make an arrangement of clients with whom to impart association, and view and cross the associations inside the framework. A new social network app can be used as a marketing and advertising platform. Considering that over a million people download these apps it will be very advantageous for to use it as an advertisement platform. When launching a new social network app it is vey important to consider the target audience. This will minimize the chances of making mistakes with the app. While launching a new social app its good to put the following into consideration. Promoting on long-range interpersonal communication locales can without a doubt be powerful. The ads are focused on not to the clients prompt need, as in web index displaying, however by an aggregation of action and self-reported information. A typical slip-up organizations make is to contract a "long range informal communication master” focused around age. Only in light of the fact that somebody is junior enough to have utilized Facebook within school or secondary school does not implied that he or she has whatever is left of the aptitude set to benefit an occupation of running an advertising fight. It respects have an agreeable and private feel in your social displaying, however you ought not to overlook the fundamental guidelines of professionalism. Awful dialect, pictures of meagerly clad women, and imparting unseemly substance may draw consideration; however, they put the wrong picture of your organization before the crowd. Facebook is the most obvious system for individuals everywhere throughout the world to unite and offer content. Marks that are dynamic on Facebook get to upgrade their supporters on energizing news, push unique arrangements and hold infrequent online challenges. They likewise make centered promotion crusades that focus on a deliberately chose crowd. The strongest normal for Twitter as an informal organization lies in its 140-character tweet limit. The overhauls that are posted here are short and clear. While Twitter does offer visual substance alternatives, content based posts are more predominant and regularly incorporate connections to outer sites. Google has been tossing every bit of its weight on Google Plus, the hunt goliaths informal organization, in an exertion to contend with Facebook. While it has been a rough begin, things now appear to be getting on Google Plus so do not belittle this stage. LinkedIn rose to acclaim as a social stage for individuals in expert occupations, interfacing organizations with potential accomplices and representatives, however it likewise gives a center point to expert systems administration in numerous businesses. According to the results, it is clear that facebook remains the channel to concentrate on building up brand awareness. This is because the media has many followers and is accessible to millions. It would be the best channel to create brand awareness. References Constine, J. 2014. Facebook’s iPad App Becomes An Entertainment Hub With Game Discovery And Trending Videos Sidebar | TechCrunch. [online] TechCrunch. Available at: http://techcrunch.com/2014/06/16/facebook-for-ipad/ [Accessed 17 Jun. 2014]. DailyAppShow | SmartPhone Reviews and Video App Reviews. 2014. DailyAppShow | SmartPhone Reviews and Video App Reviews -. [online] Available at: http://dailyappshow.com [Accessed 17 Jun. 2014]. Hill, S. 2013. Tired of Google Play? Check out these alternative Android app stores. [online] Digital Trends. Available at: http://www.digitaltrends.com/mobile/android-app-stores/ [Accessed 17 Jun. 2014]. Indiabix.com. 2014. Influence of Online Social Networks on our Youth - Group Discussion. [online] Available at: http://www.indiabix.com/group-discussion/influence-of-online-social-networks-on-our-youth/ [Accessed 17 Jun. 2014]. McCracken, H. 2014. The Smartphone App Wars Are Over, and Apple Won. [online] TIME.com. Available at: http://time.com/9205/ios-vs-android-2/ [Accessed 17 Jun. 2014]. Mesch, G. 2009. The Internet and youth culture. The Hedgehog Review, 11(1), pp.50--60. Msimail.net. 2014. Why is Facebook so Popular? [online] Available at: http://www.msimail.net/why-is-facebook-so-popular/ [Accessed 17 Jun. 2014]. Ofcom.org.uk. 2014. Ofcom | CMR UK. [online] Available at: http://www.ofcom.org.uk/static/cmr-10/UKCM-5.22.html [Accessed 17 Jun. 2014]. Privacyrights.org. 2014. Social Networking Privacy: How to be Safe, Secure and Social | Privacy Rights Clearinghouse. [online] Available at: https://www.privacyrights.org/social-networking-privacy-how-be-safe-secure-and-social [Accessed 17 Jun. 2014]. Topappreviewsites.com. 2014. Top App Review Sites - We List the Top 10 App Review Sites on the Internet. [Online] Available at: http://www.topappreviewsites.com [Accessed 17 Jun. 2014]. Appendices Fig 1; Representation of the people who took part in the survey 1 18 - 24 82 48% 2 25 - 33 69 40% 3 34 - 42 10 6% 4 43- 51 9 5% 5 51 above 2 1% Total 172 100% Fig 2 representation of the popular brands of phones # Answer Response % 1 Android (Samsung & HTC) 55 32% 3 iOS (iPhone, iPad, iPod) 124 72% 5 Blackberry 8 5% 7 Symbian 4 2% 8 Windows Mobile 1 1% 9 Others 2 1% Fig 3 representation of the most popular apps Fig 4 representation of the most popular app Fig 5 representation on what motivates the users fig 6. representationof how much a person would pay for the app Read More