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EXAM # 2 - Dunkinâ€™ Brands Group, Inc. (DNKN) - Research Paper Example
The firm currently operates in about 60 countries; in 2013 the firm’s profits reached the $9.3 billions worldwide (Dunkin’ Brands, Organizational Website, About 2014)…
According to the firm’s 2013 Annual Report the specific strategy offers to the company the following advantage: being released from the costs related to the daily operations of its restaurants, the firm is able to emphasize on sectors that are critical for the business success, such as ‘menu innovation, marketing and franchisee support’ (2013 Annual Report, p. 1). The above strategy of Dunkin’ Brands Group can be characterized as an ‘Analyzer’ strategy (Daft 2010, p.71) since the following term is met: the firm keeps certain parts of its strategy stable, such as the use of franchise, while other parts are continuously updated; the continuous changes on the firm’s menu are examples of this practice. Moreover, the overall strategy of the firm can be characterized as aligned with the rules of geocentrism (Culpan 2002, p.51) since key the firm’s units worldwide are considered as part of an integrate business unit, even if the method of franchise is employed by the firm for securing global expansion.
The establishment of long-term objectives is a critical part of the strategic planning process (Lussier 2008, p.123). The long – term objectives have the following characteristic: the time required for their achievement can be long, usually more than a year (Lussier 2008). In the case of Dunkin’ Brands Group the increase of the number of the firm’s units worldwide can be considered as one of the firm’s long-term objectives (2013 Annual Report, p.2). The improvement of the firm’s ‘relationship with its franchisees’ (2013 Annual Report, p.2) is another key long-term objective of Dunkin’ Brands Group.
The development of an effective business strategy can require different strategic tools; the organization chart is one of these tools. The organization chart shows the business units so that existing business infrastructure can fully support daily business operations (Karami 2007, p.163). Organization chart is quite valuable ...