StudentShare solutions
Triangle menu

Singapore Airlines Case - Essay Example

Nobody downloaded yet

Extract of sample
Singapore Airlines Case

The management came up with a policy of recruiting young people between the ages of 20 – 25 who had completed high school level and had “O levels in English”. Young crew policy had some advantages. Young crew who were recruited was most likely to depict some sense of enthusiasm and keenness in their work. In addition, they were fit physically to manage the demanding job and to meet the thorough schedule. Furthermore, it was believed that most of the passengers enjoyed being served and attended by young and attractive men and women.
Another implication of using young crew policy was that it reduced the substantial size of the applicant pool. This was because young people had the opportunity of studying in the university or getting other kinds of education thus reducing the number of desirable school leavers. The policy also provided opportunities for ensuring that the crew remained young by offering the five-year renewable contract to the crew. This policy also offered a career path and a possibility of a lifetime employment contract to the stewards.
Those who were recruited were given six-week training before being considered as qualified operational crew. The training covered such areas as personal grooming, poise, uniform care and also personal conduct. Practical lessons commenced by learning the names and purposes of all the available amenities available on the airline board. Other lessons dealt with various types of service ware, glasses, dishes and other food serving items that might be used by the crew. Recruits were also taught of names and procedures for various drinks and dozens of food items served by the SIA. The training also covered some classes on how to handle emergencies and incidents on board.
The performance of the crew was formally evaluated through staff interviews and also based on comments from the passengers. The performance report was based on three evaluations. First, flight stewards were appraised by senior flight stewards and stewardesses working on the same flight. ...Show more


The success of any organization depends on the quality of services it offers to its customers. The essay "Singapore Airlines Case" analyzes how Singapore Airlines utilizes its management programs like training and performance measurement in order to remain competitive in the market…
Author : hamilljocelyn
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Singapore Airlines Case"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Singapore Airlines External Factor Analysis
It has achieved a sustainable competitive advantage because of the effective management and strategic positioning. The brand management and service marketing of the Airlines has outperformed many others in the industry. It copes well with the external pressures of economic, political and environmental factors.
8 pages (2000 words) Essay
Strategic Management in Singapore Airlines
Strategic Management in Singapore Airlines. The aim of this research report is to analyze briefly Singapore Airlines strategic management profile. To report the name of the minds whose policies have led to the continuous success of this airline in today’s competitive environment.
5 pages (1250 words) Research Paper
Ethics of Singapore Airlines
The company has also made generous donations to various arts, sporting and educational activities. However, when compared with the social responsibility activities of other airlines considering their profitability, it appears that Singapore Airlines has been lagging behind.
6 pages (1500 words) Research Paper
Singapore Airlines
The Authors (relying on facts and data from different sources, also using different methodologies) argued that SIA has successfully applied a strategy which was dual: differentiation through excellence, service and innovation, alongside with cost leadership in its strategic planning.
6 pages (1500 words) Book Report/Review
Operations & Quality Management (Singapore Airlines)
The company's higher management gives details how their client service gain has been sustained; exposing that customer contentment need not essentially be traded off for effectiveness. Singapore Airlines have had a never-ending profit band since its foundation 24 years back; a track record almost extraordinary in the viciously cyclical airline business.
6 pages (1500 words) Essay
Singapore Airlines Organizational Structure/Behavior
There are number of large companies throughout the world but very few of them are considered as a desirable place of work. Singapore Airlines is among these few companies. The organizational structure in the company is flatter in nature.
6 pages (1500 words) Research Paper
Singapore Airlines External Factor Analysis
The company has been able to achieve competitive advantage through product and experience based differentiation as it pioneered the concept of entertainment and innovation in flight. It was the first airline to introduce hot meals, alcoholic and non alcoholic drinks, fragranced towels, and video on demand for the cabin crew members.
7 pages (1750 words) Essay on Singapore Airlines
Since then the company has not looked behind, achieving great heights of success with each passing year. In the 1970’s, along with including Boeing 747 to its convoy and starting flight services to Western Asia; Singapore Airlines also took the initiative to offer free of
7 pages (1750 words) Case Study
The Ethics of Singapore Airlines
The company has also made generous donations to various arts, sporting and educational activities. However, when compared with the social responsibility activities of other airlines
8 pages (2000 words) Research Paper
Singapore Airlines Limited (SIA)
Singapore Airlines Limited (SIA) is an international airline operator based in Singapore. The company is renowned worldwide for its classy flight services and unwavering financial success in the aviation industry.
18 pages (4500 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Singapore Airlines Case for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us