Starbucks Company The history of Starbucks Company traces way back to 1971. During its humble beginnings, the company was recognized as a retailer and a roaster of ground coffee and whole bean, spices and tea with just a single store located in Seattle’s Pike Place Market…
The Company’s mission is to “inspire and nature the human spirit-one person, one cup and one neighborhood at a time.” The company has dedicated itself to serving people with the best coffee that the prevailing market can possibly offer. Starbucks’ main goal is to ensure that all their coffee is grown and natured under high quality standards, which they realize through the use of ethical sourcing practices. The intended suppliers of the company’s coffee personally tour its coffee firms in Africa, Asia and Latin America in order to select arabica beans of highest quality. Once the buyers have selected the beans, they are brought to the company’s roasting plants where experts bring out the rich flavor and balance of the beans via Starbucks Roast TM signature. Starbucks is committed to conducting its business responsibly and conducting themselves in ways that earn their partners, customers and neighbors respect and trust (“Starbucks Company Profile”). The purpose of this paper is to describe how Starbucks Company uses the four management functions: Planning, organizing, influencing and controlling to achieve its goals. Starbucks Planning function Effective planning helps an organization in achieving its goals and objectives. The process often commences with the reviewing of the organization’s current operations and identifying the loopholes that need to be operationally improved. As such, planning encompasses the envisioning of the outcomes to be achieved by the organization and the necessary steps for achieving desired success. Success is often measured in terms of goals or financial terms including high rating of the organization based on the satisfaction of their customers. All businesses including Starbucks require a plan in order to grow and survive in their respective industries. Plans are significant in guiding Starbucks to accomplish its desired goals and objectives. The planning process is an essential element of an organization’s performance as it helps a business and its managers in determining processes needed to achieve the goals of the company. In any competitive industry, it is difficult to encounter businesses as frequently as is the case with Starbucks. The Starbucks Company has retails located in each and every street corner, a factor that places its retail shops right at the doorsteps of its customers. This makes it extremely convenient for consumers to buy a cup of coffee at a premium price while home, at the office or out for a fun day. The company’s functional plan organized along with its business plan has helped it to achieve a near monopoly in the coffee industry. Executive managers and company employees work hand in hand to ensure their customers are satisfied. Starbucks does not only train its employees on the hard production skills, but also on the soft skills on how best to interact with the customers and other stakeholders. Soft skills are such as donning an inviting smile or creating a friendly eye contact with the potential customers. In terms of legendary service, the Company remembers its regular customers and their preferred drinks. Starbucks is a service oriented companies that ensures a high degree of customer contact and visibility. It is of great significance for the company to continue training their employees with the sole aim of perfecting their service to both casual and regular customers since it is ...
Cite this document
(“Starbucks Company Research Paper Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.net/management/69907-research-and-describe-how-one-particular-company
(Starbucks Company Research Paper Example | Topics and Well Written Essays - 2500 Words)
“Starbucks Company Research Paper Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.net/management/69907-research-and-describe-how-one-particular-company.
They continued to expand and opened up 20 outlets in 1989, 30 outlets in 1990, 32 outlets in 1991 and 53 outlets in 1992, a total of 150 stores in five year period. (Larson, “Starbucks a Strategic Analysis”). Various operational systems used by Starbucks corporations are: Starbucks buys best quality Arabica coffee beans.
Today, Starbucks Corporation is a huge profit making company in coffee business, earning in excess of $600 million in 2004. The financial status of the company is firm. The net income for financial year 2010 was US$ 945.6 million (Please see Appendix). Everyone is afraid of the economy drowning.
Starbucks Company has short term objectives that help achieve long term objectives. Increasing customer service is a short term objective that Starbucks Company puts into action by training managers and employees to handle different situations that may arise and how to handle them.
Ford Motor Company, which was established in the year 1903 by Henry Ford in Detroit, meets the requirement. Ford Motor Company, is the second-largest automobile company, and represents $164 billion international business domain. This leading international company has 224,000 employees worldwide and has 90 plants globally.
Therefore, the core dynamics of Toyota’s marketing which consist of its supreme quality testing, innovation, and its supreme ability to attract a solid customer base. One of the main components of Toyota’s marketing strategy is to focus on supreme quality testing.
Through its entertainment division, the company sells books, films, and music. The company has tailor-made its products to specific locations, having many of its products sold in specified localities. The company recorded one of the highest expansion rates in the 1990s, with an average of one new store opening every day.
. Still others reflect on basics such as internal affairs of the company and future prospectus set in place by the firm. These two coffee stores are part of the largest coffee houses with the biggest chains of coffee stores in separate locations in the world (Ford, Sturman, & Heaton, 2011).
The largest and most recent merger was with Northwest Airlines in 2010. Richard H. Anderson is the CEO of the Delta, and Edward Bestian assumes the role of company president. The company is headquartered in Atlanta, Georgia, United States.
With an intensive course on business development and expansion, Starbucks has become a corporation in 1987, and in the same year opened its first international location in Chicago (MarketLine Advantage, 2014). In 1992, the company completed
8 Pages(2000 words)Research Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Research Paper on topic Starbucks Company Research Paper for FREE!