Qualitative vs. Quantitative Research: What's the Difference - Assignment Example

However, it has been seen that quantitative techniques are more preferred because of its scientific and logical approach. In order to explore the merits and demerits of quantitative and qualitative research forms, it becomes essential to under the primary difference in both the forms. Questionnaires are considered as a technique of quantitative research while observations and interviews are considered to be qualitative research techniques. However, there are alternatives to the above view. Sometimes interviews may be structured in such a way that it has ample scope of quantitative research.

Interviews can help in collecting numeric data or answers may be coded in numerical. Likewise, surveys may have scope for responses that are open-ended in nature and thus, allow for comprehensive analysis. Qualitative and Quantitative techniques are significantly related with subjectivity and objectivity respectively. Therefore, several points have to be considered by a researcher before selecting a research technique. The researcher should understand that the selection of the appropriate technique depends on the objectives of the research (Punch, 2013).

Qualitative research involves detailed and complete descriptions of any event. The data collected with the help of qualitative techniques help in the process of product design as it provides valuable insights related to needs of the user and behavioural patterns. Quantitative studies generally help to identify the characteristics or qualities of the object of research. The outcomes from the qualitative techniques cannot be encoded numerically (Berg & Lune, 2004). There are various advantages of qualitative research which makes it valuable for research practices.

The strength of this technique proves helpful during various critical research analyses. The research methodology is not predefined. Qualitative research techniques