Apple Inc. Organizational Behaviour - Essay Example

Because of the high demand for iPhone 6 and iPhone 6 plus, the Apple Inc chief executive, Time Cook, and the management decided to delay the production of an extra-large iPad. It seems that the leadership did not want to overwork its supplier while they were still trying to meet the demand of their customer on another product. According to the Wall Street Journal, an unnamed source from one of Apple’s suppliers said that the 5.5- inch iPhone 6 plus output remains unsatisfactory. Splitting resources among the display makers would be challenging in producing a large-screen iPad at the moment (Luk and Wakabayashi 1). Therefore, it is a significant understanding by the Apple management for allowing its suppliers to push the production of the large-screen iPad. They were well aware of the challenge the company is facing in hiring enough factory employees who will assemble the new iPhone in some of its suppliers’ branches.

In an organization, there are different individuals trying to accomplish a specific goal, but working on different tasks. Therefore, organizational behaviour is how these individuals or groups are working together within an organization. The idea is focus on the best way to manage the workers, organization and processes. It is based on the idea of what are employees’ motivated by and why does it motivate them. Managers and supervisors can accomplish organizational goals by defining goals, motivating staff and monitoring performance (Schmermerhorn, Hunt & Osborn 63). With the information that a manager gathers in the organization, he or she is able to make a decision. Therefore, managerial control of the management over the organization is a very significant part of organizational behaviour. It includes the decision process by the management of an organization in choosing a course of action to deal with an issue or opportunity. In this case, Apple Inc. Decided to delay the production of a large-screen iPad and instead produce iPhone 6 and iPhone 6 plus in order to meet the market demands.

It is evident that the company management first recognized the problem at hand and also the opportunity that had presented itself. The problem is that the company cannot produce a large-screen iPad as it has indicated, but there is an opportunity in that one of its products is in high demand. The management also seems to have analyzed the alternative course of action and also estimated its effects on both the company and its customers. If Apple management had decided to produce both products at the same time, it would not have been able to manage to meet the expectation of the iPhone 6 and iPhone 6 plus. Thus, its brand name would be tarnished, and its competitors would take advantage of this error. Their preferred course of action was to hold producing large-screen iPad and instead continue trying to meet the demand of the iPhone 6 and iPhone 6 plus. By doing this, Apple Inc. management prevented overworking and stress of employees in the workplace.