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Organic Food Consumption in China - Essay Example

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Organic Food Consumption in China

As the discussion stresses, consumer behaviour is a significant driver of the success of companies and businesses across the world. Consumer behaviour is a multi-dimensional and evolving concept that is influenced by a number of internal and external factors and in turn impacts the marketing processes and saleability of various goods and services in different types of markets. Consumer behaviour is decided by a number of underlying factors like the motivation, interests, social and ethical consciousness of the consumers. These factors may be external as well as internal factors. The dimension of concern for the earth as a planet has been a new addition to the factors that dictate the inclination and interest of the local as well as global consumers towards the purchase of various goods and services. Green consumer behaviour has already become a popular concept in the developed markets. Also, it is rapidly gaining more importance in the emerging markets of the world due to the fast convergence of the local and global markets. Sustainability of companions in the country has assumed a more important role especially because China is a powerful nation. Therefore, new environmental concepts related to sustainability are being focused on by the domestic as well as the international companies operating in the country. The emerging notion of green consumer behaviour is a revolutionary concept that has caused the absolution of many environmentally harmful products and services and opened up the opportunities for many environmental friendly businesses like organic food items and many others. This area is a highly relevant topic for researching on and is expected to add value to the existing literary works in this domain. The concept of the research is based on consumer behaviour and marketing.  ...Show more


The aim of the paper, Organic Food Consumption in China, is to analyze the impact of different environmentalist groups on the market of organic food consumption in China, to explore green consumer behaviour in China, to study the different dimensions of green consumer behaviour…
Author : nmosciski
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