According to the paper, the major objective of TNT is to deliver a superior customer experience with sophisticated technology in their operations. The mission, vision and objectives of a company always vary, and it depends with the services or goods being provided and also the size of the organization. The mission of PEKU contractors based in Qatar is development of a better, safer and conservative built environment. Their major aim is to come up with eco-friendly buildings and minimize the cost of construction. Their objective is to come up with sustainable construction methods and build eco-friendly structures. A business strategy refers to the ways and means through which an organization sets out to achieve its objectives. An organization categorizes its goals in order of priority in order to develop ways of achieving the all the goals. After identifying the crucial goals, a strategy map is developed. A strategy map is a diagram containing the strategic goals of an organization. A strategy map helps an organization identify the territories with the best returns and hence the organization is able to develop a strategy to exploit the territories. It creates the basis of developing a competitive advantage which is beneficial in achievement of goals. It guides the organization in deciding which goods and services to produce in order to achieve the set aims and objectives. The overall strategy of TNT has great emphasis on satisfying the needs of the customers. Their strategy defines the relationship of all the parties involved and how they will cooperate in achieving the goals of the organization. TNT strategy focuses on achieving its goals, satisfying the customers and coming up with ways that will make the customers stick to their services.