Business Strategies Used by PRview - Essay Example

PRview affiliation PRview Strategies used by PRview Strategies are plans that are as guided conscious of action and guidelines that deal with situations. PRview has to come up with best strategies to capture the market through conscious and purpose. The strategies must be able to propel the company to new levels of success. Strategies are important for any company’s success (Mintzberg, Ahlstrand, & Lampel, 2008). When PRview puts forth the best strategies to act as a tool for guidance, the company will be spearheaded in a new direction. Hence, the company needs new and better strategies to compete in the market and maintain high service deliverance to its customers. PRview strategies include: Build on strength PR View Company has to establish a strong network of Chinese in Los Angeles and Beijing. The company must look into ways of improving their services to its customers so that they end up feeling served and satisfied. When customers are contented with the services, they are offered they will consequently generate word of mouth recommendation to other people, and this will help the company make more clients. Maintain hubs PRview has been able to attract more customers in both los Angeles and Beijing since it was founded. Therefore, the company must retain its hub in both Los Angeles and Beijing. The two cities serves a vast population of people when the company establishes its roots in these two cities then it will be of constant clients. The company has to split its operations between the two offices in Los Angeles and Beijing to maintain its presence and draw even more customers. Branding PRview is a website company that tries to reach out to customers who have PR cases to be solved. Since the company is first accessed and can be researched online, therefore, the website acts as the main tool of marketing PRview. Therefore, the company must constantly put itself in the pace to win more customers through sight and information put in the website to attract more customers. The company must use it as a tool for business advertisement (Cooperrider & Sekerka, 2006). PRview website and blog must be under constant maintenance to push the companies brand to the limit. Since the company reaches most of its customers through the website, PRview has to make use of the only tool it has to convince its clients hence, rebranding of the website will keep the company at a competitive edge in the market and attract clients. Cost-efficient (blue ocean strategy) Another strategy that can be used by PRview is the use of cost-effective alternatives. The company must transform itself into an agency that can accommodate the customers financially compared to other agencies that are in the market. The company must employ the use of blue ocean strategy. The PRview Company must not make use of the competitors to benchmark it. It is a new company that is coming up thus its strategies must be able to catch the attention in the market and draw more customers. Benchmarking will serve to put more pressure to the company and lead it to derailment thus the company must be able to focus in its activities and come up with its strategies amidst the strong market competition (J. P. Kotter & Schlesinger, 1979). PRview main blue ocean strategy is to make its value in terms of charges leap for both the customers and the company. When the charges are considerable to the customers then, the company can be able to attract customers (Kim & Mauborgne, 2004). Changes the organization needs to make in the current organization For the PRview Company to meet the strategies for change, it has to make some changes in its current organization and its operations. The results coming from the changes of the company either intrinsically or extrinsically are tied to every member of the organization as an employee doing their jobs steadily and differently. The changes in the management will help PRview adopt the strategies put forward so that the company can be able to realize the objectives set. Changes made in an organization acts as a bridge existing between the solutions of the company and the results expected. Employees in an organization have the role of transforming the changes required for successful outcomes (Worley & Lawler, 2006). Changes to make Hire more people The company must have the right number of people each doing the right job at his or her best. A company must take advantage of the useful resource of the people. It has to hire more people who will be qualified and be able to come up with ideas on how to create the company competitive in the market. PRview must understand the truth in that most changes in a company are initiated by the employees thus the company must look at ways of bringing more members on board. With more members in the company, the existing members will be freed from straining and several tasks at the same time inhibiting them from producing to their best. The people must be encouraged and get motivated by those who are around them as well as being given incentives to change their behaviors and work hard towards achieving the strategies. This will not mean that PRview should forgo a program that is with a clear direction lying own formal elements of a new form of the company. However, the company should not overlook the informal sector as well. During the process of effecting changes in the company, when using emotional motivators that are powerful, employees should be invited to contribute their ideas and perspectives. In addition, they should also provide the informal recognition and support that help in making it easy for employees to take ownership of new behaviors. The company can, therefore, work to accelerate and intensify the impact of the changes to be initiated (John P. Kotter, 2007). Ensure leadership team is a role model for change The company should start its transformation for changes from the top leadership of the members who started it. The founders of the PRview must be on top of the change Initiative program in the company. In addition, they should be in front of the initiative for change. The should be ready to model the intended new behaviors that they want the hired people to adopt, and hold each other accountable for the success of any change initiative. Leadership that s committed and aligned acts a strong foundation for any change to be in the company. When the founders of PRview will be leading by example, then the impact of change initiative will turn out to be profound (Dickens & Watkins, 1999). In this sense, the leadership will be acting as a role model for the employees to emulate. This method will require attention that is consistent, but that level of engagement between the top management of the company and the employees will be the difference that will emerge between failure and success of the company (Conference, 2003). References Conference, L. (2003). Leadership Strategies for Culture Change. White Paper (pp. 1–9). Cooperrider, D. L., & Sekerka, L. E. (2006). Toward a Theory of Positive Organizational Change. In Organization development: A Jossey-Bass reader. (pp. 223–238). Dickens, L., & Watkins, K. (1999). Action Research: Rethinking Lewin. Management Learning. Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review. Kotter, J. P. (2007). Leading change: Why transformation efforts fail. Harvard Business Review. Kotter, J. P., & Schlesinger, L. A. (1979). Choosing strategies for change. Harvard Business Review, 57, 106–114. doi:Article Mintzberg, H., Ahlstrand, B. W., & Lampel, J. (2008). Strategy bites back: It is a lot more, and less, than you ever imagined. Financial Times Prentice Hall. Worley, C. G., & Lawler, E. E. I. I. I. (2006). Designing Organizations That Are Built to Change. MIT Sloan Management Review, 48, 19–23.  Read More