Strategic Management project - Essay Example

Fahad Al-kaabi, has various objectivities that he is seeking to achieve from the business. The group decided to do an interview with the owner to identify the various objectives he has for the business. The interview was useful in the analysis of the business’s strategic plan and in acquiring the data needed for completion of project. The Maganees cafeteria lacks some official statements such as mission, vision, values, and objectives because it is a new entity in the market. Subsequently, the group developed appropriate statements by matching what the owners said about the business, which guided the project team in building the statements.

In addition, food industry in Qatar is characterized by high levels of competition whereby each competitor want to get the largest proportion of the market share; hence, significant for an entity to study the industry by evaluating each competitor in the market. Competitors in the industry include Tea Time cafeteria, Chapati, and Karak, which were selected and compared with Maganees cafeteria in in reference to various business aspects. Maganees cafeteria has strengths such as the innovation of products, providing high salaries for the employees and financial aids to motivate its workers leading to competency within the business.

However, the firm is facing a number of challenges including the lack of advertisement, promotional campaign, inexistence of official website, and unable to deliver the products to the customers house. Based on the external environment, the cafeteria has opportunities like the low rent of outside areas and the preferences of customers for the traditional foods. In the other hand, it faces some threats such as the high level of competition in the market. In reference to market competitiveness and market position, Maganees cafeteria adopted focused differentiation method because it offers unique products, which are the traditional foods of Qatar for specific customers living in the northern