Strategic Planning - Research Paper Example

The main branch of Delta the (Headquarter) is in Texas, United State America. This report is focusing on conducting a strategic plan for Delta Corporation Qatar (Subsidiary). The importance of this report is to sustain long-term success for the corporation. Carefully planning helps the managers to go to the right place and achieve their goals in effective and efficient ways. This report is divided into different parts. The first section is about Delta Corporation history and brief background, the core activities performed by Delta Company.

The second part is about the methodology of collecting relevant data about Delta. After collecting data about the company, we will discuss the SWOT analysis “Strengths, Weaknesses, Opportunities, and Threats” to evaluate the company situation. The analysis includes the internal and external factors. Internal factors are such as the vision, mission, financial ratios, IFE tool (internal factors evaluation matrix) to know the strengths and the weakness of the company. Furthermore, in this section, we will discuss the strategic map and the EFE (external factors evaluation matrix).

For the external assessment, we will evaluate the opportunities and threats. External factors are such as porter’s five forces model. After that, we will formulate SMART objectives and the tactics need to accomplish these objectives. Furthermore, we will discuss the implementation plan. The last part of this report is to conclude all the information that we discuss and give some recommendations to Delta Corporation.