Asda and Tesco - Restructuring to reflect multichannel markets - Assignment Example

The retailer’s differentiation in terms of pricing for goods like groceries is very close to each other which at time may prove to be successful in the economy of scale. However, the brands in such oligopoly have to devise and introspect to analyze new strategies to stay competent and build the sustainability factor among their offerings. Thus the competence in terms of product knowledge and consumer’s awareness has also increased the post purchase services along with long term value addition a strong product strategy.

The consumer’s buying decision making skills along with the seller’s knowledge about products utility and likewise information provides the base for development of distinctive market growth facilities. Nevertheless, the recommendation to be competent at all times needs a constant monitoring of competitors strategies along with consumer’s feedback generation making the process more suitable and at par with the current time. The strategic application of channel sales and use of E-commerce has to have a specialized outlook for both the brands to upkeep the market share and grow from thereon.

The retail business is evolving at a very swift pace where the brands are devising new techniques to adapt with the contemporary business environments and adopting management practices. The assignment here would critically evaluate the way the retailers of the UK like ASDA and Tesco are reacting to the changing marketing channels and the ways they are strategising the multichannel sales, and the internal processes modifications those the brands have undertaken to attract consumers and give the best value for money, in regards to the consumers perception of the brand.

In this process, the brands and its offerings are being designed to suit the needs and wants of the consumers. Therefore, the use of Online buying and delivery is the next generation sales and distribution aspect that