Managing Value for Competitive Advantage Company Analysis - Essay Example

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Managing Value for Competitive Advantage Company Analysis

The rapid changes in business environment in the 21st century demand that businesses reinvent themselves in order to remain relevant. The economy has changed from being commodity based to become a knowledge –based one. Sources of value creation have shifted from tangible assets to intangible things. Advances in technology and globalization have given the issue of making networks and building long-term relationships more prominence (Castell, 2000). Simply put, in the information age, the flow of communication plays a vital role in enabling the business to succeed.
According to Freeman, the term stakeholder may be defined as any group or individual who are in a position to affect or be affected by a company’s objectives. The type of interests that the stakeholders have in a company differs. For instance, investors have a stake in the equity of the firm. In addition, other direct stakeholders such as customers, employees, suppliers and competitors have a stake in the financial success of the company. Wheeler and Sillanpaa (1997) also included individuals and groups that speak for the environment, non-human species and future generations in the list of stakeholders. This type of stakeholders is interested mostly on the impact that the firm has on people and on the environment.
Further, Freeman states that there are two fundamental issues that should be articulated in the analysis of stakeholder theory and value creation (1994). First, the fundamental question on the purpose of the organization must be answered. ...
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An author of this paper critically evaluates literature to discuss the importance of “creating and adding value for the stakeholder” as a key requirement for sustained competitive advantage in the 21st-century organizational environment in a way of examining Toyota company strategy.
Author : hprice
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