Business Operations of Ford Motor Company - Essay Example
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According to the research findings, it can, therefore, be said that today, Ford Motor Company is the second largest vehicle manufacturer in America and ranks fifth in the world. The company initially introduced Ford Fiesta in the American market during the 1970s. However, this new product failed to grab a large percentage of the automobile market. Although Ford Fiesta did not sell in the American market, the product grabbed a place in the market of Europe and its sales volume has been good for more than four decades now. The Fiesta car is changing the preference of buyers in fairly quicker rate. Particularly, in Britain, Fiesta car model has the largest market compared to other car models. Based on the results of recent researches that customers are more willing to buy low CO2 automatic and low-cost vehicle, Ford has used Fiesta strategy to accommodate these preferences. The Fiesta’s gearbox is different from traditional torque converters. It is a dual-clutch transmitter and this enables it to drain less power, thus having a decent fuel economy. The Ford Fiesta car has a kinematic design. Ford Company uses this design to ensure minimal noise, harshness, vibration, and smooth ride. This product also has many features like 6-Speed Powershift Automatic Transmission (SPAT), Ti-VCT Engine (Twin Independent Variable Camshaft Timing), ESP (Electronic Stability Programme that has TSC (Traction Control System), fuel efficiency, easy fuel, seductive center console, and Bluetooth that has voice control. The company represents this new brand with a better warranty and services. The buyers of Ford Fiesta are given a 3-year warranty that is only valid when the vehicle is in the appropriate condition prescribed in the owners’ manual that is authorized by Ford Service Center.
This study will present a business analysis of Ford Motor, a U.S. international corporation and the fourth largest automaker company in the world. The company is based on global vehicle sales, following companies like Toyota, Volkswagen, and General Motors…
Ford has been in crisis for some years now. The reasons that have lead to this crisis are many. There are external factors as well as internal factors that lead to the present crisis situation. But it is found that the center of all the issues of Ford is the serious mismanagement which has been undergoing in the company for years.
According to the discussion the work culture is very conducive to the employees, and it definitely helps in generating the employee productivity, which has helped Ford Motors to become one of the leaders in the automotive industry. The Managers in the organization maintain a good corporate outlook and boost the employees to perform well.
Organizations select the most appropriate course of action from a number of listed alternatives depending on different decision-making criteria. According to Norman W. Edmund, the President and Founder of Edmund Scientific Company, the criteria are as follows: measures of value, means of judging, standards, priorities, importance of elements, and test applied (Edmund, N.D.) From among the enumerated criteria, Ford Motor Company should use measures of value, priorities and importance of elements to decide which of the four listed options is best.
In 2010, this auto manufacturer earned a net income of $ 6.5 billion. And by 2011, net profits soared to $ 20.2 billion. In 2008, as a result of a recession, and the entire Auto Industry sales went down to its lowest level, Ford had reported a Net Loss of over $14.7 billion.
Ford motor company is a pioneer in the automobile manufacturing industry. It introduced the revolution in the industry in the early 20th century itself through mass production assembly lines. Through the effective production and marketing strategy, the company attained leadership position in the cars and trucks manufacturing industry.
As the report, Ford Motor Company, declares company’s mission statement is reminiscent of a reflection of its core principle, identity, and values. Ford Motor Company operates its business throughout the world and endows with ‘personal mobility’ for the communities. The company is committed to serve the people with enthusiasm.
Ford’s domestic sales have been low and stagnant for quite some time, in comparison to its European operations that has increased by producing many quality acclaimed vehicles. The reason behind the difference between domestic and international operations is expensive manufacturing facilities caused by “high wages and expensive health care".
Newest flexible machine tooling, and lean manufacturing strategies make it the most sophisticated automobile assembly plant in the world.
The plant produces three new vehicles of one platform .To achieve this new philosophy of process
The author explains that in more recent times, Ford Motor Company has been accused of not paying attention to customer complains. This seems to be a weakness in the company’s ethics as it is ignoring customer complaints that led to the Ford Pinto case. Many are of the opinion that the company is in dire straits.
3 pages (750 words)Essay
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