Analysis of Creating Blue Oceans - Essay Example

Reading ReflectionThis is my opinion on the reading, “Creating Blue Oceans.” The reading is short and easy to read and understand. The authors follow an effective and strategic format to present their views. Notably, they start with an effective and detailed description of Cirquedu Soleil, which is popular cultural export in Canada(Kim and Mauborge 1). Moreover, the reading derives more understanding on Cirque du Soleil by discussing its lifeline, impact, and success. The authors derive more understanding onCirque du Soleil’s marketing strategy by comparing Red seas and Blue seas(Kim and Mauborge 4).

The title of the reading,Creating Blue Oceansis effective and relevant since it relates to the reference company. Indeed, authors reckon that blue seas emanate from red seas through the expansion of existing industries as seen in Cirque du Soleil’s marketing strategy (Kim and Mauborge 5). The authors are informative, rational, and unbiased since they address all aspects of the topic.In fact, they introduce the merits, demerits, challenges, and risks of creating blue seas.Moreover, they complete the discussion on a positive note by informing the audience on how to formulate and implement a blue ocean strategy by presenting the principles and analytical frameworks that will guarantee success in creating blue seas (Kim and Mauborge 19-21).

The authors derive more understanding on the topic by describing the motivators that drive the need to create blue seas (Kim and Mauborge 8). The reading also explains how companies like Cirque du Soleilmoved from red seas by making strategic moves that define the benefits of blue sea strategic moves(Kim and Mauborge 10). Just like in other businesses strategies, the reading recognizes value innovation as the foundation of a blue ocean strategy(Kim and Mauborge 12-14).In fact, the reading offers a clear description on how Cirque du Soleil created a blue ocean based on innovation to gain competitive advantage in the market.

The reading compares Red Ocean and blue ocean strategies to justify why Cirque du Soleil created a blue ocean(Kim and Mauborge 18).Works CitedKim, Chan, and Renee Mauborge “Creating Blue Oceans.” Blue Ocean Strategy. Boston: Harvard Business School Press, 2005. 1-22. Print.