research studies investigating why young employees employed in tech firms such as Google are very disloyal despite the lucrative perquisites offered by these companies. For example, among the perquisites offered by Google to its employees include free gourmet meals, paid maternity leave for five months among others.
For a long time, Google has and continues to dominate the search engines niche, which the company has capitalized on immensely. As an advertising platform, Google has been able to generate most of its income from this product. Unfortunately, more companies such as Facebook are growing and offering advertising platforms, which are now undercutting Google. Research done on other lucrative products Google can invest in will help the company tackle this