Innovation & Creativity and Enterprise - Research Proposal Example

Innovation & Creativity and Enterprise: Zain Telecom Introduction Innovation, creativity and Enterprise (ICE) together represent the key constituents of any contemporary business that an organization must infuse in order to achieve competitive advantage in this rapidly transforming and technology driven business environment (Ness, 2012). In this paper, a research proposal will be constructed to analyse the effort of the Kuwait based mobile telecommunications company, Zain Telecom in integrating innovation, Creativity and enterprise in its business process.

Literature Review Innovation and creativity is inevitable for any organization to ensure long term sustainability in the global competition. Bilton and Cummings (2010) have exemplified many incidents where companies have excelled and outnumbered their competitors through their capability of being creative and innovative. Birla (2013) has also revealed that as the ideas and innovations are rapidly progressing, inclusion of all such creative ideas and technical innovations in the business operations is required for a company to gain a competitive edge in the industry segment.

However, Lockard (2010) has expressed his doubt on the scope available for companies operating in Gulf region to incorporate ICE in their business process. Research Questions The research will be conducted to identify to what extent the Zain Telecom, the telecommunications company operating in Gulf Region has integrated innovation and creativity in their business. Research Methodology For conducting the research, secondary data collection method should be obtained (Creswell, 2013). Thus information regarding incorporation of innovative technologies and establishing the scope for creativity within the enterprise will be acquired from various relevant journals and magazines, annual reports of Zain Telecom, industry reports etc.

Qualitative research approach should be taken so that intrinsic reasons, outlook and motivation can be derived from all available information (Krathwohl, 2008). Conclusion An organization striving for adding value to the products and services, building broader business networks and establishing long enduring relationship with national and international clients, must establish and exercise the foundation of ICE. Though it is believed that Gulf region is deprived from many technological and other innovative considerations, the research is undertaken for establishing the fact that in this modern age of globalization, the companies operating in this region, such as Zain Telecom, have also managed to incorporate innovation, creativity and enterprise to establish and strengthen their global presence.

Reference List Bilton, C. and Cummings, S., 2010. Creative Strategy: Reconnecting Business and Innovation. New York: John Wiley & Sons. Birla, M., 2013. Unleashing Creativity and Innovation: Nine Lessons from Nature for Enterprise Growth and Career Success. New York: John Wiley & Sons. Creswell, J. W. (2013). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. California: SAGE Publications. Krathwohl, D. R. (2008). How to Prepare a Research Proposal: Guidelines for Funding and Dissertations in the Social and Behavioral Sciences.

New York: Syracuse University Press. Lockard, C., 2010. Societies, Networks, and Transitions. Boston: Cengage Learning. Ness, R. B., 2012. Innovation Generation: How to Produce Creative and Useful Scientific Ideas. Oxford: Oxford University Press. Bibliography Beule, F. D. and Nauwelaerts, Y., 2013. Innovation and Creativity: Pillars of the Future Global Economy. Cheltenham: Edward Elgar Publishing. Maxwell, J. A. (2012). Qualitative Research Design: An Interactive Approach: An Interactive Approach.

California: SAGE Publications. Popkewitz, T. H. (2012). Paradigm and Ideology in Educational Research. London: Routledge. Skogen, K. and Sjovoll, J., 2010. Creativity and Innovation: Preconditions for Entrepreneurial Education. Oslo: Tapir Academic Press.