The stores of this company are designed in a very systematic way. Earlier the company was owned by Oak Hill Capital Partners. It was a private equity firm. In 2010 Duane Reade was acquired by Walgreen Company. This case study explains some aspects of Duane Reade business in a detailed way. The firm is operating its business in retail industry. In USA, there are many big players present in the retail market. Duane Reade is experiencing strong competition in this industry. It is also facing threats from its strong competitors like Walmart, CVS etc. Some of the strategies of Duane Reade provide it competitive advantage which is explained in this case study. The firm is also experiencing some benefits and issues for its merger with Walgreen Company which are highlighted in this case study.
I am an employee of Duane Reade. I am working in this company for a long time. In Duane Reade I am holding the position of shift manager. I have learned many good things from this organization and have a very good experience with it. As a shift manager I have got the opportunity to know many vital things from this company. Duane Reade has faced different types of situations for performing its business activities. I have experienced those situations and observed many things. Earlier Duane Reade had huge amount of debts. But presently the company has repaid its debts and it is now expanding at a faster rate.
In New York, Duane Reade is the largest drugstore chain. The sales volume of this company is very high. So Duane Reade is able to sell its products at a lower rate that its competitors. For this reason the company has a large customer base. It acts as a strong advantage to the firm. I have seen the company in implementing various marketing and operational strategies which are tailored to meet the needs and requirements of its targeted customers of New York. This helped Duane Reade to acquire and retain more number of