Marketing Management Plan - Essay Example

The beauty of competition in technology is beneficial to consumers, since superb products will be developed, that are efficient and effective in usage. Marketing of Samsung products is guided by the philosophy “At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society” ("Values & Philosophy”, n,p). Samsung objective is to sell to its consumers quality products that will satisfy their need.

Delivering quality products to their customers is a form of marketing that will attract other consumers to Samsung products. Samsung is a renowned brand as far as electronics is concerned. Its products get a warm reception from different clients across the globe. It can be evidenced by its numerous branches in various countries. Being a technological company it has to ensure it meets the expectation of different segment of its clients. The older generation (generation X) may not be interested in the rate at which technology is being advanced, but they will appreciate it later.

This generation is totally different with the generation Y and Z. The two generations are techno-driven and will be willing to pay more for any advancement in technology. (Mullins, and Orville, 2013, pg, 89), argued that members of these generations like sophisticated technology. Samsung over the years since its inception in 1969 has invested heavily in the research and development department. Credit has to be given to the Research and Development team for the current position of Samsung in the market.

The core marketing objective of Samsung is to try and entice the Y generation to embrace new technologies. It is because the rate of obsolescence in technology is higher than any other industry. Therefore, it will be a waste of resources producing “dead” technologies for a small market segment. Samsung headquarter is in Seoul, South Korea, therefore, its immediate customers are