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Advertising and Globalization in India - Essay Example

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Advertising and Globalization in India

This paper illustrates that every country or region presents unique opportunities and has strategic challenges to multinational businesses about the most effective advertising strategy. Advertising campaigns that work best in a country in Asia such as India may not necessarily have a similar impact to that in the west such as the U.K. or the U.S. Furthermore, social, economic, and legal factors have a central role as determinant factors of advertisement. This concept forms the basis of a study conducted by Ciochetto in India. Ciochetto investigated the dynamics of advertising development in India in the wake of globalization trend and expanding operations of multinational companies and business. The study focuses on the development of television and satellite advertisement in India as used by multinational companies and businesses. Advertising in contemporary India has experienced notable advancements prompted by trends that emanate from the influence of globalization. Ciochetto explores contemporary trends in advertising as related to globalization, with reference to India. It is noteworthy that India has experienced massive developments in the advertising sector since the 1990s. Among the great developments is the expansion in satellite and television as the greatest media of advertising in India. Tabassum discusses the positive implications of the advent of satellite technology to globalization in India. Among the key importance highlighted are the advancements in advertisements through high technology. The advertising sector is subject to notable improvements in the use of technology. Ciochetto outlines the reforms in international advertising in India under the current trends of globalization. Advertising involves diverse aspects of idea presentation, mainly to the target market. Ciochetto also addresses the influence of reforms in the Indian society and culture. The study outlines various environmental factors that affect international advertising in India. The factors include the economy and culture. In addition, the legal and political systems are also considerable factors that influence international advertising in India. ...Show more

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This paper focuses on the concept of development of TV and satellite advertising in India as promoted by globalization and an explanation of the key theories from research and literature to justify the claims by Ciochetto in the study…
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