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Apple Company Analysis - Essay Example

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Apple Company Analysis

The company’s clients are varied with respect to the variety of products, for instance, educators, business organizations, and daily basis customers. Owing to its wide range of products, the company has the capability to target a wide range of customers, with most sales being conducted online and a host of others from direct sales, retailers and the company’s retail shops. The company has current operations distributed all over the world; in the United States, Japan, Europe, Asia Pacific and some parts of Africa. This paper is to present the reader with a complete analysis of Apple Inc. The paper includes a detailed SWOT analysis of the company as well. Apple Company Analysis On April 1, 1976, three men, Steve Jobs, Steve Wozniak, and Ronald Wayne co-founded Apple Inc (Annual Report, 2011). The company did not receive immediate attention in the market but until 1984 when the company introduced the Macintosh computer. Jobs and Wozniak left the company in 1985 in pursuit of other goals. The company went ahead with the release of new computer models that were unique in style and more portable as opposed to other computer models. Even with these improvements, the company could not cement its position as a dominant computer manufacturing company across the globe and in 1997, one founder Steve Jobs rejoined the company when it was losing huge sums of cash. ...Show more


Apple Company Analysis Name Institution Date Abstract Apple Inc. designs, manufactures and markets personal computers and associated software products, computing, peripherals and communications solutions (Annual Report, 2011). Initially, the company was called Apple Computers Inc…
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