In Depth Audience Analysis - Essay Example

In-Depth Audience Analysis of Local Chamber of Commerce of Introduction This paper is about an audience analysis of Greater Jackson Partnership Chamber that is located in Downtown Jackson in Mississippi. Jackson is the headquarters of the State of Mississippi and it is a cosmopolitan town with different kinds of people. Jackson has the highest population of all the towns in the State of Mississippi. The partnership functions to boost economic growth and development of the entire Jackson community.

This organization was started with this sole aim. It was started over 120 years ago and was named Jackson Board of Trade and Cotton Exchange. It has a membership of around one thousand and one hundred active members.The analysis will involve all the persons who are interested and deal with Greater Jackson Partnership Chamber and these include members themselves and people in the Jackson Community. The study will look into the demographics, sociographics and psychographics of the Jackson Community who form the audience for the messages from Greater Jackson Partnership Chamber (Greater Jackson Partnership Chambers, 2014).

Audience AnalysisThe Greater Jackson Partnership Chambers is a community oriented organization that fosters trade and business among its members in Downtown Jackson. Over half of the audience here are white with slightly less than half being African Americans. The rest of the groups are Native Americans, Pacific Islanders and Asians. Jackson’s cosmopolitan population works to grow the town and though the partnership they are able to get the necessary connections for business. Most of the population that is in business is in the age bracket of between twenty years to fifty one years.

The messages that appeal to this age group include those that are business oriented. The larger population consists of Christian faith a evidenced by the presence of numerous episcopal churches and bible colleges. The population is also highly educated as evidenced by the large number of learning institutions. Some of these institutions include Jackson State University and Mississippi College. There are also public district schools which offer different systems of education. The high levels of literacy have favoured the existence of local media which as a very influential role in both Jackson District and the entire state.

Jackson is also home to several industries which provide employment to its population. These industries help in boosting business and economic growth. Some of the industries have created partnerships with Greater Jackson Partnership Chamber to create business opportunities for its resident. The above factor indicate that the population of Jackson District receive information in a highly analytical way as they are literate and most are in business.RecommendationsMessages communicated to the audience of Greater Jackson Partnership Chamber should have a business touch.

The messages should aim at giving business advice to its audience or informing them of existing business opportunities in different sectors of the economy. This is because most of the residents of Jackson District are business people and messages that involve business information would attract their attention.Messages should also be rich in content. The messages should communicate to both the highly and the average educated. This is because Jackson District has a averagely highly educated population that are very analytical in their thinking.

ReferencesGreater Jackson Partnership Chambers. (2014, September 22). About Us. Retrieved from Greater Jackson Partnership Chambers: http://www.greaterjacksonpartnership.com/pages/AboutUs/McQuail, D. (1997). Audience analysis. Sage publications.