Venture Idea: Product and Service and Market Opportunity - Essay Example

Clients can still visit the truck and place an order (face-face transaction). The services can be initiated using an online platform, but finalizing the services will require a discussion with the client. Market opportunityCurrently, most Americans have become too busy trying to make ends meet, thus time to prepare food for themselves or their family has become limited.

Therefore, this gap has created an opportunity for this venture to be implemented and successful. Favorable trends Demand for healthy food has been on the rise due to the increased lifestyle diseases such as cancer, obesity et cetera. On weekdays when most people are at work the demand for food is at maximum, thus best returns are realized. Future of the marketThe future for this venture is brighter as the day goes by. The growing population and health-conscious clients will demand healthy food, and this will create an opportunity for the business to expand. New trucks will be purchased to enhance service levels.