Strategy of international Business - Assignment Example

The competition analysis indicates that the firm may not have to face any severe competition in the industry which in turn can prove to be lucrative for the firm. Depending on these analyses, the company will devise its market entry strategy that will allow it to have access to the desired customer base and create the desired brand image. The internationalization of the business activities will also be based on creating a perfect product fit for the market, which in turn will help the company to meet the ongoing needs of the customers.

Entering into a new market requires a thorough market research and an effective market entry strategy for the company which is seeking forward to expand in the host market. Internationalization is one of the most effective ways of expanding one’s business as it offers a larger customer base and a different market environment which may prove to be lucrative for the company (Lee and Carter, 2011). The advent of globalization has made it easier for the firms to expand its business to overseas locations.

This as a result has attracted several companies to expand its business to foreign countries, in a hope that the company will be able to maintain a sustainable growth. This paper is based on the market entry strategies of All Communication LLC in the Indian market. It will discuss about the right market fit of the products and services offered by the company in the host market. All Communication LLC is a networking company which is an authorized dealer of Dishnetwork, Directv and several other companies like Sony, Onkyo, Sonos and Sanus (All Communications, 2015).

The company was established in the year 2010 in Miami. It offers several networking and satellite communication services and equipments and caters to both business customers and end users. All Communications is best known for its quality assurance and dedication. The rapid