Smart Goals for Internship - Assignment Example

Aboutsla Internship Plan Template for Journal Entries (single spacing; complete sentences; include page numbers; indent first line of each paragraph; complete a separate template for each journal entry; see Internship Journal section in course outline for details on particular journal entries)Basic Information SectionName: _____________________________________________ Date:___________________ Journal Entry No.:________________ 1. List First Question(s)/Paragraph Theme(provide answer/response below)2.

List Second Question(s)/Paragraph Theme(provide answer/response below)3. List Third Question(s)/Paragraph Theme (provide answer/response below)4. List Fourth Question(s)/Paragraph Theme(provide answer/response below)Aboutsla Internship PlanMy internship at Aboutsla organization was an excellent opportunity for me to obtain practical experience in the industry. Aboutsla is an online marketplace that majorly focuses on providing its clients unique discounts and coupons daily. The organization specializes on online marketing, local events, business promotion and Asian marketing specialist.

During my time in the organization, I worked as a marketing research intern in the marketing department. The marketing department performed the task of conducting market research, advertising, website development, email marketing, blogging and public relations. As a marketing intern, my job involved a plethora of duties, such as conducting consumer, database and media research, participating in public relations, email marketing and product management. I was therefore responsible for communicating with potential clients, customer follow-up, responding to emails, studying the relevant demographic information regarding the customers amongst others.

During my internship period in Aboutsla, I had three major goals. First, I purposed to understand how the organization advertises its products and services. This means that I would aid in product management and brand development. My second goal involved acquiring in-depth information based on the target market. The action taken to achieve this goal includes participating in consumer, and business to business market research in the company. My third goal involves acquiring the relevant skills for conducting both qualitative and quantitative market research.

In order to achieve this goal, I would be required to actively participate in the departmental activities, for example, helping to compile and prioritize product features, conducting media research and participate in the formation of strategies geared at reaching the target consumers.   The overall goal statement is to acquire the relevant skills and knowledge necessary to conduct market research, identify target consumers, product development and management of current consumers so as to achieve the organizations goals.

As an intern, the achievement of the set goals will be determined by my proficiency in the carrying out of the responsibilities imparted on a market researcher. For example, when I am able to gather and analyse data for the company’s products and services. I am required to compile weekly status reports based on my progress in the company. Through this status reports, I will be able to identify my strengths and weaknesses. Inevitably, by identifying my strengths and weaknesses, I will be able to seek my supervisor’s assistance in areas that are particularly challenging to me.

The achievement of the set goals is important to me as it will ensure that I am able to comprehend the duties and responsibilities of a market researcher. Second, achievement of the set goals is an indicator that I am effective in carrying out the tasks accrued to a market researcher. Lastly, I will be equipped to utilize the skills acquired and my cognitive skills so as to ensure the company meets its objectives. The experience I obtain from the organization is detrimental to my career development.

Not only will I be able to acquire the skills necessary for a marketing researcher, but I will also successfully comprehend the challenges online marketers face, such as, converting potential consumers into customers. Moreover, through the internship I will be able to understand how the company develops and implements its marketing strategy, so as to achieve its goals. Aboutsla Company is a computer networking industry. Through my internship in this industry, I will be able to develop the relevant skills and knowledge in the business field.

(Word Count 568)ReferenceAboutsla.org (2015) Aboutsla.com Retrieved from http://www.linkedin.com