Products and Services - Assignment Example

IST 614 (Sawyer, Fall Products and Services -- Problem 8 As a director of a moderate county government institution, MSC, I prefer to go ahead with the plan of strategic alliance with Big-Box Bookstore and PLS. This is because the business will benefit positively from the alliance. The benefits of going ahead with the plan are many for example some of the operation costs will be reduced. PLS employees will lead, but 3B will help with materials. There will be some advertising as part of this deal.

This will be done by 3B and PLS (Daen Elmuti, 2001) Since it is an alliance, they will be holding meetings to discuss on new strategies and the way forward. This will be a major boost since there will be exchange of ideas by different people who have different skills, and they are from different companies. MSC county government has been looking forward to support both private and public partnerships so that they get national attention. My plan to go ahead with the strategic alliance will increase the sales revenue of the firm because the public will view the firm positively.

3B also has a good public reputation in their community since its employees contribute to the growth of the economy. By forming an alliance with them, MSC is more likely to succeed (Chesbrough, 2006). Before coming up with the decision to form an alliance with 3B and PLS, a 4P market analysis was carried out (marketing, n.d.) Product MSC was going to make profits since they were going to focus mainly on the product that would satisfy their customer needs. Price They relocated their markets to areas where they knew that the prices they had placed would favor the residents.

Place As an organization MSC did the right thing by forming the alliance since it closed down all the branches that were making little profit. They should move to areas where there is ready market Promotion The products that MSC produced were to be advertised. This task was to be carried out by 3B, this will help MSC do away with promotion costs. Bibliography Chesbrough, H. (2006). A Research Manifesto for service Science. communications of the MCM, 1-7. Daen Elmuti, y. k. (2001). management decision.

an overview of strategic alliances, 205-217. marketing. (n.d.). Retrieved October monday, 2015, from quickMBA: http://www.quickmba.com/marketing/mix/