GM Turnover Challenge Analysis - Essay Example

Management Case Study GM Turnover Challenge Analysis General Motor is an American company that is in the business of crafting, manufacturing, and disbursing vehicles and vehicles parts. The GM Corporation is also involved in the business of trading financial services. The company is duly committed to ensuring that it meets its core objectives as stipulated in its memorandum of association. The commitment is shown by the corporation intent of hiring only highly skilled professionals to carry out its objectives. Employees to be hired are taken through rigorous training and programs that further enhance their skills and competence. Some of these programs include the Oriental week program. The mentioned program acts as a vital incentive that allows new employees of the company to self-acquaint themselves with the regulations, procedures, code of conducts and objectives of the corporation. The program aids in the exposure of responsibilities and benefits the employees are set to embrace. Question Organizational culture is the main identity that holds together a given company; it acts as the prime identity of a company. The organizational culture serves as a synthesis of subcultures within the company. Therefore, to deal with the increased turnover occasioned by the subcultures, I would propose to have management authorities on all subcultures and ensure efficient communication from one level to another. The management authorities will ensure the subcultures exist concurrently and efficiently with the dominant culture of the company. Communication is essential; it ensures a flow of information and comprehension thus reducing conflicts and misunderstandings. These recommendations will aid in reducing the increased turnover rate in the company. Mecca Cola Report Analysis Mecca Cola is increasingly becoming a favorite soft drink for people living in the Asian and Arabic world. The Mecca Cola was initiated by a political activist turned entrepreneur who is widely known as Tawfik Mathlouthi. He started selling his Cola brand in the French market before exploring the Arabic world. Tawfik decided to name his Cola brand, Mecca, after the city in which Prophet Muhammad was born. The decision came amidst disputes from religious leaders who viewed the naming as an insult to their religion. The name Mecca is of probative value to the believers of Islam. However, Tawfik capitalized on the anti-American wave to sell his brand and further leverage the Islam followers into accepting his Cola brand over brands such as Pepsi and Coca Cola. He designed his brand to promote the ideals and beliefs if Arabs, The ideals were critiquing the America’s war in Iraq and invasion of jurisdictions by Europeans without consent from the indigenous people. Tawfik has been sponsoring rallies and events that promote and encourage opposition to America’s activities in Iraq. Notably, Tawfik has critically applied the required management principles in a notion of increasing the market and acceptability of his Cola brand. He has successfully noted his market and accorded them a reason as to why his brand should be consumed and no other brands. In management, one must desire to satisfy the needs of his/her employees and the market. The employees and the market determine the prosperity of an industry. As noted, Mecca Cola uses its resources to support organizations and charities within its market. This instance creates a bond between the Cola brand and the market thus increasing the acceptability of the brand among members of a respective market. The management has applied calculative measures to ensure the Mecca Cola brand is profitable and successful. Question One I would consider buying Mecca Cola brand upon seeing it on the store shelf. The decision leading to my purchase of the brand will be based on the marketing criteria opted by the brand. The Mecca brand has devised a self-selling brand that any sane and liberal being would like to associate with. The ideals supported by the brand vividly assert the resolutions and prospects accepted by most jurisdictions. Tawfik ably manages the Mecca Cola brand in a superb and realistic manner. The brand can meet the expectations of the targeted market community. Brands should be able to associate with current trends in the world, and Mecca is ensuring so. Furthermore, supporting Mecca Cola brand aids in reducing monopoly of soft drinks in the market by large scale producers such as Coca-Cola and Pepsi. This leads to increased competition that necessitates the production of better quality products at a friendlier and effective cost. Question Two Coca-Cola brand has an option of responding to the increased competition being occasioned by the Mecca brand. The Coca-Cola brand can seek to ensure that Mecca is fully compliant within the international standards of competition law. The Coca-Cola can assert due diligence to enquire the legality and normality of the mode of conducting business being used by the Mecca Cola brand. The legal question will be whether Mecca Cola brand has infringed any international standards as regulated by the International trade laws. Notably, Coca-Cola can up their game to counter the growing supremacy of the Mecca-Cola brand in the Palestine region. Coca-Cola brand can ensure this by having incentives that bond the brand to neighboring communities in the relevant region. The Coca-Cola brand should start associating itself with the ideals of a set region and conform to their ways of life. These incentives will make the residents feel acknowledged by the Coca-Cola brand, and thus they may opt to rekindle their quest for the Coca-Cola drink. Question Three Mecca Cola brand and its other product may occasion a negative impact on other American brands in the long run. The marketing strategy being implied by the Mecca brand defames the nationhood of the American ideals and products. This defamation and rebellion of American ideals may lead to segregation of American products by regions that do not conform to the American ideals. The segregation of American products may hurt the general global economy and lead to more upheavals in the world. People will begin opting for the origin of a product rather than the quality and service of a product. The isolation of American products may be viewed to be an infringement of the competition laws and fair trade policies. References Anonymous. (2002). Mecca Cola to Finance Palestinian Charity Work. Arabic News. October 5. Read More