Operation and management of china's auto production increased - Dissertation Example

ity and Reliability 27 3.4Conclusion 28 CHAPTER 4: RESULT AND ANALYSIS 29 4.0Introduction 29 4.1Chinese Automobile Industry 30 4.1.1Findings 30 4.1.1.1Chinese Auto Industry Sales, 2006 to 2010 30 4.1.1.2Comparison between China and US 32 4.1.1.3Comparison of brands, 2002 and 2011 33 4.1.1.4Market Share and Growth 35 36 4.1.2Analysis 36 4.1.2.1Chinese Auto Industry Sales, 2006 to 2010 36 4.1.2.2Chinese Auto Industry Sales by Category, 2006-2010 37 4.1.2.3Chinese Auto Industry Performance in the Global Arena 38 4.1.2.

4Comparison of brands, 2002 and 2011 39 4.1.2.5Analysis on Market Share and. TIONS 47 5.1Conclusions 47 5.2Recommendations 49 BIBLIOGRAPHY 51 APPENDICES 56 Appendix 1: China’s SWOT Analysis 56 Appendix 2: Market Entry Strategies 57 Appendix 3: Selection of the right Market Entry Strategy 58 Table of Figures Figure 1: China's SWOT Analysis 13 Figure 2: Market Entry Strategies that Chinese Auto Industry can select from 17 Figure 3: Process of selecting the right Market Entry Strategy 17 Figure 4: Sales for Chinese Auto Industry 2006 to 2010 (Synergistic Limited, 2012) 31 Figure 5: Line Graph of China Auto Products Sales between 2006 and 2010 (Synergistic Limited, 2012) 31 Figure 6: China Auto Industry Sales per Product between 2006 and 2010 (Synergistic Limited, 2012) 32 Figure 7: The Top Five Auto Industries 2008 and 2009 (Synergistic Limited, 2012) 32 Figure 8: Top Five Auto Industries, 2008 and 2009 (Synergistic Limited, 2012) 33 Figure 9: Sales by Brand in %age, 2002 (Synergistic Limited, 2012) 33 Figure 10: Sales by Brand in %age, 2011 (Synergistic Limited, 2012) 34 Figure 11: Sales by Brand in Units, 2002 (Synergistic Limited, 2012) 34 Figure 12: Sales by Brands in Units, 2011 (Synergistic Limited, 2012) 35 Figure 13: Market Size and Growth (Synergistic Limited, 2012) 35 Figure 14: Market Share by Brand, 2011 (Synergistic Limited, 2012) 36 Figure 15: Impact of Government Tax Incentive (Synergistic Limited, 2012) 44 Figure 16: Position of Chinese Auto Industry within the Global Market (Synergistic Limited, 2012) 46 CHAPTER ONE: INTRODUCTION 1.

0 Introduction The increased demand for growth and expansion amongst firms within Chinese automobile industry coupled with the increased demand for automobile products within the globe continue to be the reasons behind globalization (Zhu, Sarkis, & Lai, 2007). The Chinese automobile industry aims at